BMW announced that the production of the popular roadster model Z4 has officially been completed. The last G29 body code vehicle produced at the Magna Steyr factory in Graz, Austria, has rolled off the line.

In the official statement made by the company spokesperson, it was confirmed that the production process of the model has ended. With the farewell of the Z4, the open-top car options in BMW’s product range have also narrowed.

Interest in Z4 has increased recently

There was a noticeable increase in consumer demand for the Z4 in the final months of production. Deliveries in the first quarter of 2026 increased by 4.9 percent compared to the same period of the previous year, reaching 2 thousand 555 units.

Hearing that the model would be retired caused car enthusiasts to turn to vehicles in one last move. Although production has stopped, existing stocks at dealers are expected to remain on sale for a while longer.

The G29 generation of the Z4 peaked with sales of 15,827 units in 2019, the first full year of its launch. However, in the following years, sales figures gradually decreased and decreased to 9 thousand 744 units in 2025.

In light of this data, it seems that BMW is in no rush to launch a new Z series model. Current information indicates that the development of a next-generation Z4 model is not planned in the near future.

BMW’s Future Open-top Model Strategy

With the discontinuation of the Z4 and 8 Series Convertible models, the only open-top option in BMW’s product range remains the 4 Series. The 4 Series, with body code G23, is expected to continue production until 2029.

It is not yet clear whether a new convertible model will arrive in the 2030s. It is wondered what place open-top vehicles, which are a niche segment in the automobile world, will take in BMW’s future electric transformation plans.

Reports that a two-door i4 coupe model has received production approval to strengthen the possibility that the brand may introduce an electric convertible model in the future. The European Union’s target to significantly reduce carbon emissions by 2035 makes the future of convertible models with internal combustion engines difficult.

Looking at BMW’s Z series history, there are occasional production gaps between generations. The brand may follow a different strategy in the future, such as the farewell of the Z1 model in 1991 and the arrival of the Z3 in 1995.

It is known that the production of Toyota Supra, the sibling of the Z4, is about to end, but Toyota plans to use this name again in the future. Do you think it is the right decision for BMW to completely abandon an iconic roadster model like the Z4?