A very important development is taking place that will shake things up in the Turkish automotive industry. Fiat Doblo, one of the most iconic and essential models of the light commercial vehicle market, is preparing to be produced again in Turkey after a nearly three-year break. According to the official statement made by Tofaş, the famous model, whose production was shifted to Spain within the Stellantis cluster, is returning to the Tofaş factory in Bursa. In line with this decision, which will change the stability in the automotive industry, the domestic production process of the new Fiat Doblo, which is on the roads with its sixth generation, will officially start in the third quarter of 2026.

• Great Return to Bursa:Fiat Doblo, whose production in Türkiye ended in 2023 and started to be imported, is returning to the lines in Tofaş’s Bursa factory after a three-year break.

• High Investment and Capacity:An investment budget of over 256 million euros is envisaged for the production breakthrough, which will be implemented with the participation of Tofaş and Stellantis, and 80 percent of the vehicles to be produced are aimed to be offered to the domestic market.

• At the Top of its Segment:Doblo, which has not lost any of its popularity despite being imported, maintains its leadership in the minivan segment with a 23.7 percent market share, reaching sales of 10 thousand 507 units in the first four months of 2026.

Giant Step of 256 Million Euros from Tofaş and Stellantis Subsidiaries

The story of Fiat Doblo’s return to Türkiye does not only mean changing the production location of a model; At the same time, it has the potential to provide billions of dollars of added value to the country’s economy and the automotive sub-industry. Within the scope of the new light commercial vehicle production contract signed between Tofaş and Stellantis, more than 256 million euros are planned to be invested for this project. While the annual production capacity in the facilities in Bursa is aimed to reach up to 150 thousand units, the production limit is aimed to remain active until the end of 2034 and approximately 660 thousand vehicles will be taken off the line in this process.

The decision to switch to domestic production brings about a decrease in logistics costs and a significant acceleration of supply processes in the domestic market. Stellantis’ positioning of Türkiye as one of the main bases in light commercial vehicle production once again reveals its confidence in the quality of domestic engineering and workforce.

Big Explosion in Sales Chart: Doblo Sales Doubled

Even when it was imported, Fiat Doblo continues to be one of the most trusted commercial vehicle models by Turkish consumers. Fiat Brand Manager Altan Aytaç shares interesting information about the market performance of the model. In the first four months of 2026, Doblo sales will more than double compared to the same period of 2025, reaching 10 thousand 507 units.

The 23.7 percent market share achieved in the minivan segment reinforces Doblo’s clear middle leadership in its class. Altan Aytaç says that the brand will step up a gear with the logistics and price advantages that domestic production will provide. Moreover, Fiat’s only trump card in the commercial vehicle market is not limited to Doblo; With the strong support of the Scudo and Ulysse models, the brand managed to increase its sales by 69 percent in the first four months, when the light commercial vehicle market generally grew by 9 percent. Reaching a 26.1 percent market share in the medium commercial vehicle segment, Fiat puts its signature on one of every four commercial vehicles on the road.

26 Years Legend: The Model That Gave Its Name to Its Segment in Türkiye

Fiat Doblo, which was first produced in Tofaş’s factory in Bursa in 2000, has reached sales of more than 600 thousand units in Turkey in the past 26 years. The model, which has established such a strong cultural bond that all of these style light commercial vehicles are called “Doblo” among the public, has been exported to many parts of the world, including the United States, in the past years, turning into a global success story.

Doblo, which has won the “International Van of the Year” award twice in the international arena and has collected success awards in strong markets such as the UK, will continue to be produced in Bursa with its sixth generation and updated facelift design. While the decision increases the number of vehicles with domestic production logos in the Turkish automotive market, it also paves the way for consumers to access this icon at more competitive prices.