The automotive world is experiencing one of the greatest transformation processes in its history, and BMW, which is among the pioneers of this change, is taking the steps that represent its new generation vision to the stage one by one. Introduced with a special launch held on the Rize – Artvin route, the New BMW iX3 is the first mass production model built on the architecture that the brand calls “Neue Klasse” (New Class). This model goes beyond being just an electric car; It redefines the standards in the premium segment with its 800-volt architecture, a range of up to 805 kilometers and new software-based driving dynamics.

• New Architecture:The iX3, the first model developed with the Neue Klasse platform, provides a 30% increase in range and a 25% increase in energy efficiency.

• Superior Performance and Charging:Thanks to its 800-volt architecture, it offers a range of 372 km with a 10-minute charge, and has one of the most assertive values ​​in its class with a total range of 805 km.

• Market Leadership:Borusan Otomotiv maintains its title as the “World’s Largest BMW Distributor” by closing 2025 with a market share of over 30% in the premium segment and record BMW sales of 33,992 units.

Borusan Otomotiv and BMW’s Success in 2025

In his statements within the scope of the launch, Borusan Otomotiv Chief Executive Officer Hakan Tiftik emphasizes that the concepts of electrification, digitalization and sustainability in the automotive industry are now the main determining dynamics rather than trends. The year 2025 is recorded as a critical threshold when the share of electric and plug-in hybrid vehicles in the Turkish automotive market reaches 22%.

BMW, the strongest player in this transformation, is completing last year with a historical sales performance of 33,992 units in Türkiye. The brand, which has a share of over 30% in the premium automobile market, continues its leadership in terms of distributionship on a global scale. Despite entering 2026 with global economic uncertainties and a high interest rate environment, the fact that 50.7% of BMW’s first quarter sales are electric models clearly demonstrates the users’ trust in this technology.

Neue Klasse: Software-Focused Mobility Experience

The new BMW iX3 is the first embodiment of the Neue Klasse architecture, which will guide the brand’s entire future product range. This architecture reconstructs everything from battery technology to vehicle architecture. In this new era, BMW defines the automobile not only as a means of transportation but also as a digital living space that interacts with its users.

Heart of Joy and Symbiotic Drive

The “Heart of Joy” system in the new iX3 consists of four high-performance computers that manage all driving functions of the vehicle. Acceleration, braking and steering responses are coordinated from a single centre. This brings about a “symbiotic driving” approach that makes the driving experience more fluid and intuitive. The vehicle analyzes the driver’s habits and personalizes its responses accordingly.

Specifications: No Range Anxiety

With its technical data, the new BMW iX3 aims to break all the prejudices of even users who stay away from electric vehicles. The net battery volume of 108.7 kWh, combined with the new generation cylindrical cell technology, offers a range of up to 805 kilometers according to WLTP norms.

• Power and Torque:Dual electric motor producing 160 kW (218 hp) power and 610 Nm torque.

• Acceleration:0-100 km/h acceleration is 7.9 seconds.

• Productivity:Average consumption value of 15.1 – 17.9 kWh / 100 km.

• All-Wheel Drive:Maximum grip in all road conditions with the xDrive system.

Ultra Fast Charging with 800 Volt Architecture

The 800 volt battery architecture, one of the biggest trump cards of the model, dramatically reduces charging times. Thanks to 400 kW DC fast charging support, the battery reaches 80% charge from 10% in just 21 minutes. On long journeys, it is possible to increase the range of the vehicle by hundreds of kilometers during the coffee break.

Functionality and Sustainability

The new iX3 is a family car that is as practical as it is technological. The 520-litre luggage volume reaches 1,750 liters when the seats are folded down. In addition, the 58-liter additional compartment (frunk) under the front hood offers an ideal space for cables and small items. 2,000 kg trailer towing capacity and two-way charging (V2L) feature turns the vehicle into a mobile power source. Recycled materials used in production processes support BMW’s vision of reducing its carbon footprint.