MG’s new sedan model, the MG 07, operating under the SAIC Motor umbrella, has been met with record interest since officially opening for firm orders in the Chinese market. Surpassing the 10,000 firm order mark in just 1 minute and 57 seconds after the order screens opened, the model surpasses the previous record of 39 minutes and 37 seconds set by the brand’s popular MG4 model. Reaching a total of 59,000 units in the pre-order phase, the vehicle is changing the dynamics in the electric sedan segment with its price-performance stability and technical specifications.

High Demand and Sales Network Operations

The fact that firm orders exceeded ten thousand in such a short time shows that consumer interest in the model is enduring. MG management is expanding its sales and logistics channels for the MG 07 early, drawing lessons from previous supply and delivery delays experienced with the MG4 model. The company is increasing the number of authorized dealerships from approximately 200 to 500 compared to last year, bringing the total number of sales points to around 600 including pop-up stores. Doubling the sales consultant team is also playing a critical role in speeding up delivery processes.

Unexpected Interest in Long-Range Versions

An analysis of order distribution shows that consumers are concentrating on higher-end trim packages offering a range of 800 kilometers and above. Faced with this situation, which covers more than 45% of new orders, MG is implementing two new battery production limits in agreement with its battery supplier CATL.

• Fully Electric (BEV) Options: Range options of 610 km, 650 km and 845 km are offered according to the CLTC standard. The top version features a 91 kWh CATL battery, 800V high-voltage architecture, and 5C ultra-fast charging support.
• Plug-in Hybrid (PHEV): It offers a range of 245 km on battery power alone, while providing a combined range of 1,745 kilometers in fuel and electric mode.
• Pricing: It is available for purchase with a launch price ranging from 105,900 yuan (approximately $15,600) to 156,900 yuan.

Next Up: Delivery and Competition

MG, which started deliveries of the 650 km range version in late August, plans to bring the flagship model with an 845 km range to users in October. In a market with fierce competitors such as the BYD Seal 07 DM-i and Lynk & Co 07 EM-P, the MG 07 aims to rapidly increase its market share with its aggressive pricing policy and improved range.