Despite its sales success in the Turkish market, Togg continues its activities in Germany in a new phase. According to data from the German Federal Motor Vehicles Agency (KBA), the brand delivered 113 vehicles in Germany in the first four months of 2026.

Since September 2025, the total number of Togg on German roads has reached 261 units. 148 of these vehicles entered traffic in the last two months of last year, and 113 in the first four months of 2026. The T10X and T10F models were introduced for the first time at the Munich Auto Show in September 2025.

Competition situation in the German electric vehicle market

The electric car market in Germany reached a total sales volume of 223 thousand 867 units in the first four months of 2026. In the same period, Tesla delivered 15 thousand 978 units and BYD delivered 13 thousand 825 units.

Compared to other manufacturers in the market, Togg’s sales numbers are at a more limited level. BYD models find buyers in Germany with a starting price of approximately 25 thousand euros, and Tesla’s entry-level models with a starting price of approximately 37 thousand euros. Togg, on the other hand, offers the T10X and T10F models for sale with a starting price of 34 thousand 295 euros.

All three brands can benefit from incentives of the government of up to 6 thousand euros offered in Germany. Togg offers financing options for its customers in Germany with 48 installments with zero interest and up to 60 months with an interest rate of 3.49 percent.

Differences between Turkish and German markets

Togg’s sales price in Germany is below the list prices in Türkiye, based on current exchange rate calculations. In Türkiye, the T10X model is offered for sale at 1 million 869 thousand TL, and the T10F model is offered for sale at 1 million 885 thousand TL.

The starting price in Germany is approximately 1 million 817 thousand TL. This means that the T10X model is approximately 52 thousand TL more affordable in Germany, and the T10F model is approximately 68 thousand TL more affordable.

In the Turkish market, Togg stands out in the leadership race by delivering 13 thousand 240 vehicles in the first four months of 2026. During the same period, BYD sold 6 thousand 574 units in Turkey and Tesla sold 3 thousand 25 units.

Togg Board Leader Fuat Tosyalı defines 2026 as the year of deepening and growth for the German market. It is stated that more than 50 thousand users have been reached in Germany through the Trumore application. How do you think Togg’s growth strategy in the European market will gain momentum in the coming period?