Apple Revises App Store Fees
Apple has restructured App Store prices in the EU. The per-download price has been removed, and a fixed 5% commission and flexible alternative store rules have been introduced.
Apple has announced substantial changes to its EU App Store pricing and alternative store rules, aiming to end its long-running disputes with regulatory bodies in the European Union. Responding to developer complaints, the tech giant has removed the per-install (per-install) base price and replaced it with a flat 5% fee for distributions outside the App Store.
This official announcement marks the latest step taken in compliance with the Digital Markets Act (DMA). With these regulations, Apple aims to soften competition in the European market, providing developers with more flexibility regarding alternative payment systems and app stores.
- Apple has removed the basic technology fee per app and replaced it with a fixed commission of 5%.
- The previously strict financial and user count requirements for developers wishing to open alternative app stores have been relaxed.
- The commission rate applied to in-app purchases has been reduced from 30% to. 26%.
- Developers will not be able to change their chosen payment methods for a period of 12 months.
Commission Structure Redefined
Apple’s new model aims to make processes conducted through channels outside the App Store more transparent.
The previously complex system, criticized by many developers as “malicious compliance,” has been replaced by a simpler, fixed 5% commission.
The standard rate for in-app purchases has been reduced to 26%. However, lower commission rates of around 15% will continue to apply for small businesses or developers participating in special programs.
The new regulations aim to significantly ease the financial burden on developers in the European market.
Alternative Store Requirements Eased
The company has completely removed the strong criteria, such as high financial adequacy or specific download numbers, that it previously required from developers wishing to establish an alternative app store.
Developers can now prove that they can provide the necessary financial guarantees through different systems such as financial control reports or venture capital funds. This move parallels the European Union’s efforts to curb monopolization in the technology world.
Payment Method Restrictions Continue
Apple has stated unequivocally that developers cannot change their chosen payment systems for 12 months. Furthermore, strict restrictions have been placed on the use of external contacts, particularly in applications aimed at children, for security reasons.
Parental consent is required for external payments made by users under 18. These restrictions reflect Apple’s efforts to comply with regulations without compromising its security policies.
This new flexibility offered to developers could fundamentally alter the competitive balance in the application ecosystem.
How do you assess the impact of these new steps taken by Apple in the EU on developers and users? Do you think these regulations will be sufficient to create the expected fair competition in digital markets? Share your opinions with us.
