As with most technological devices, choosing a brand is very important when buying headphones. You should carefully consider many points when choosing a brand. In this guide, we list the best headphone brands. Brand selection is valuable in terms of sound quality, product variety, sales volume, and user interest in the brand. While there are many headphone manufacturers on the market, some brands stand out in global and regional sales.

Best Headphone Brands

The brands included in this list have been determined by considering their sales volumes and market shares in multiple headphone, in-ear headphone, and wireless headphone categories. In this guide, prepared by considering the best-selling and leading headphone brands in the market, the brands are also randomly ranked.

JBL

JBL, preferred by many users in our country as well, is one of the most well-known audio brands worldwide with its wireless and classic headphone models. The brand’s Tune, Live, and Tour series are available in different price segments.

According to sales volume data compiled from 14 countries, JBL has a market share of 11.7% in the headphone category and 11.6% in the in-ear headphone category. Its share in the earbuds category is measured at 3.6%.

Headphone market share: 11.7%

• In-ear headphone share: 11.6%
• Prominent series: JBL Tune, Live, and Tour

Sony

Sony, present on every table, is also making a name for itself in the audio sector. Sony, particularly known for its noise-canceling wireless headphones, has its WH and WF series among its most well-known product lines.

In terms of sales volume, Sony has a 13.2% market share in the headphone category. Its share in the in-ear headphone category is 14.7%, and its share in the earbuds category is 4.7%.

Headphone market share: 13.2%

• In-ear headphone share: 14.7%
• Prominent series: Sony WH and WF

Apple

Apple is one of the strongest brands in the wireless headphone market thanks to its AirPods family. Offering satisfying sound quality, AirPods stand out primarily for their usability. AirPods models are particularly appealing to iPhone, iPad, and Mac users with their contactless features.

In European sales volume data, AirPods have a 30.2% share in the earbuds category. This rate shows Apple’s strong position in the completely wireless headphone segment.

Earbuds sales share: 30.2%

• Featured series: AirPods
• Strong integration with Apple devices

Beats

Beats is a headphone brand operating under Apple but maintaining its own brand identity. Particularly prominent with its wireless over-ear and in-ear models, this brand is ideal for users who demand high-quality sound.

According to European sales volume data, Beats has a 9.2% share in the in-ear headphone category.

In-ear headphone share: 9.2%

• Under Apple
• Featured series: Beats Studio, Beats Fit Pro and Beats Solo

Bose

Bose is known for its effective noise cancellation and premium audio products. Bose, which offers a variety of models, is best known in the market for its QuietComfort series.

According to sales volume data, Bose has a 9.3% share in the headphone category. Its share in the earbuds category was measured at 7.1%.

Headphone sales share: 9.3%

• Earbuds share: 7.1%
• Featured series: QuietComfort

Sennheiser

Sennheiser, which has achieved flawless success not only in headphones but also in many audio devices, is one of the leading German brands, especially among users who value sound quality and professional audio products. The Momentum and HD series are among the brand’s best-known products.

No other headphone sales percentage was given for Sennheiser in the European sales research. Therefore, we cannot provide a verifiable sales percentage for the brand.

Separate sales percentage: Not declared

• Featured series: Momentum and HD
• Also known for professional audio works

Xiaomi

Xiaomi has a strong position in the price-performance focused wireless headphone market, especially with its Redmi Buds and Xiaomi Buds series. It is also sold in many stores in our country. Thanks to this, you can find someone to contact if you experience any problems with both the warranty and service network.

Xiaomi’s share in the earbuds category is stated as 6.2% in European sales volume data.

Earbuds sales share: 6.2%

• Featured series: Redmi Buds and Xiaomi Buds
• Products are available in different price segments

Samsung

Samsung, which is among the leading manufacturers in the wireless headphone market with its Galaxy Buds family, stands out with its fast pairing and ecosystem features with Galaxy phones. However, you can use your Samsung headphones with any phone you want and experience a suitable sound quality.

Samsung has a 7.2% market share in the earbuds category in terms of sales volume.

Earbuds sales share: 7.2%

• Featured series: Galaxy Buds
• Compatible with Galaxy devices

Which are the best headphone brands? We have listed the 8 best-selling headphone brands that stand out according to their usage areas.