A Slap-like Response from Renault Türkiye to BYD
Renault Türkiye CEO Lionel Jaillet announced that the 400 million euro investment plans are continuing with determination and the Boreal model has started to be produced in Bursa.
Renault Group Türkiye CEO Lionel Jaillet attracted attention in the automotive industry with his statements at the Renault Boreal press event held in Bursa. Jaillet emphasized the company’s determination towards its investments in the Turkish market and stated that the promises were made fully fulfilled.
Announcing that they will invest 400 million euros in Turkey and produce four new models in 2023, Renault continues to implement this plan step by step. Following the Duster and Clio 6 models, Boreal’s roll-off in Bursa reveals the success of the company’s production strategy in Türkiye.
- Renault continues its 400 million euro investment plan announced in 2023 with determination.
- Following Duster and Clio 6, mass production of Renault Boreal started in Bursa.
- It is stated that Turkish engineers played a critical role in the development process of the Boreal model.
- Renault management emphasizes that the investment commitments made in the Turkish market have been fulfilled to the letter.
Investment Commitments Are Fulfilled With Determination
The production breakthroughs made at Renault’s Bursa facilities are of critical importance in terms of global automotive manufacturers’ perspective on Türkiye. Lionel Jaillet stated that the company is progressing without deviating from its long-term strategies, saying, “When we say we will invest, we do it.” These statements are a response to the recent hesitant attitudes of other investors in the sector.
Renault continues to strategically expand its production capacity in Türkiye with an investment budget of 400 million euros.
The Signature of Turkish Engineers is Seen in Production
Local talents made a great contribution to the development process of the new model Boreal. The projects implemented by Renault using its R&D and engineering power in Turkey prove that local production quality is at world standards. Jaillet stated that the Boreal model is not only a production project but also a global success of Turkish engineering.
The Bursa factory stands out as one of the most efficient centers in Renault’s global production network.
Declarations of Faith Stand Out in the Sector
MAIS Inc. Chairman of the Board and General Manager Bahaettin Tatoğlu also gave an exemplary declaration of confidence in his speech at the event. Tatoğlu said, “We did exactly what we promised to Türkiye,” and emphasized that the company’s corporate vision was in harmony with the local market. Despite the fluctuations in the automotive market, Renault aims to expand its operations in Türkiye and contribute to local employment.
We are curious about your opinions about Renault’s new production initiatives in Türkiye and the Boreal model. How do you think the increase in domestic production will affect the Turkish automotive industry? You can join the discussion by sharing your comments below.
