The Personal Data Protection Authority (KVKK) decided to impose an administrative fine of 1 million TL on a savings finance company that sent marketing-oriented commercial messages without an explicit request. The sanction in question was recorded as a precedent development that directly affects digital marketing standards in Turkey regarding the protection of consumers’ personal data and unauthorized SMS sending. It was determined that the company acted contrary to the legal regulations in its data processing activities and carried out advertising activities by creating a database without the consent of the subscribers.

Unauthorized Data Processing Activities Are Restricted

Today, companies operating on digital platforms use SMS channels extensively with the aim of expanding their customer portfolio. However, within the scope of the Personal Data Protection Law (KVKK), in order to send a commercial message to a user, the person’s explicit request must first be obtained.

It was determined that the relevant savings finance company violated this basic rule in its data processing processes and was included in the connection lists against the users’ wishes. As a result of the investigations carried out by KVKK, it was emphasized that the processing of personal data in a way that is illegal requires criminal sanctions.

Unauthorized use of personal data is seen as a significant legal violation that damages the environment of trust in the digital world.

The Obligation of Compliance Is Increasing in Digital Marketing

It is not only a legal obligation for companies to comply with data confidentiality rules when determining their marketing strategies, but it is also critical for preserving corporate prestige. The fine of 1 million TL is a warning for all other companies in the sector.

This decision of KVKK shows that controls will be tightened on how data is collected, stored and for what purposes it is used. In particular, companies providing financial services are expected to show higher sensitivity.

Precedent Decision Strengthens Consumer Rights

Consumers are now more conscious about seeking their legal rights against unauthorized messages sent to them. Complaints made to KVKK enable the institution to make rapid and deterrent decisions. While this precedent decision reinforces citizens’ control over their personal information, it also obliges companies to be more transparent in their information processes.

Every commercial message sent in violation of the law brings heavy financial sanctions for institutions.

Have you ever suffered from commercial messages sent to you without your express request? You can share your opinions and experiences with us in the comments section about the legal processes that should be followed against companies that use your personal information without permission.