Microsoft announced on June 25, 2026, that it would increase the prices of Xbox Series S and X consoles effective August 1. This decision, taken due to a crisis in memory and storage components, came into effect with the clarification of the new sales prices in the European market.

The current price adjustments, noticed by ResetEra users, have resulted in increases of up to €200 across Europe and £170 in the United Kingdom. This new pricing policy, while previously positioning Xbox Series S models as an accessible entry-level option, now brings them closer to the price levels of premium consoles.

New Pricing for Europe and the UK

The Xbox Series S 512GB model has increased in Europe from €349.99 to €499.99, while the 1TB model has gone up from €399.99 to €599.99. The Xbox Series

In the UK market, the Xbox Series S 512GB model has increased from £299.99 to £429.99, and the 1TB model from £349.99 to £519.99. The Xbox Series

Strategic Change and Market Expectations

Sony, similarly, increased the prices of its PlayStation 5 and PlayStation 5 Pro consoles, demonstrating the impact of the component crisis. However, market data reveals that Sony has reached sales figures of over 95 million, while Microsoft remains around 35 million.

With many gamers searching for new consoles before the release of Grand Theft Auto VI, Microsoft’s price increases are considered a noteworthy move. Company CEO Satya Nadella emphasized that after a 25-year investment process, the Xbox unit now needs to become sustainable. Xbox CEO Asha Sharma stated that they aim to reach half a billion daily players by 2030. What do you think about these price increases?