Shortly before the release of Apple’s highly anticipated new smartphone, the iPhone 18 Pro, new information regarding the device’s pricing has surfaced. Recent reports from the sector indicate that the new model may face a significant price increase compared to its predecessor.

A new research note shared by analyst Jeff Pu reveals that the iPhone 18 Pro and Pro Max models may experience a price increase of between $250 and $300. These claims also support the earlier expectation of a starting price of $1,399, previously reported by The Wall Street Journal.

Increased component costs are reflected in the prices

The main reason for this price increase in the iPhone 18 Pro series is shown to be the increase in the cost of the components used in the production of the device. It is stated that the costs of the A20 Pro chip, LPDDR5X memory, and NAND storage units, in particular, have approximately tripled compared to last year.

The device’s new camera system is also among the key elements that drive up total production costs. Apple has made similar price adjustments in the past to protect its profit margins, and this suggests that a similar strategy may be followed for the new generation iPhone models.

According to information shared by analyst Jeff Pu, the starting price of the iPhone 18 Pro is expected to range between $1,349 and $1,399. For the iPhone 18 Pro Max model, this figure is predicted to rise to between $1,449 and $1,499.

Apple’s Pricing Strategy and Expectations

While Apple might sacrifice profit margins to maintain low prices, recent price increases in other products weaken this possibility. With component costs reaching record levels, it seems likely the company will pass on production costs directly to the consumer.

Considering the company’s past pricing habits and current market conditions, a starting price of $1,399 seems like a fairly realistic scenario. How this increase in component costs will affect overall price stability in the smartphone market remains a matter of curiosity.

What are your expectations regarding the pricing of the iPhone 18 Pro series, and how do you evaluate these price levels?