Counterpoint Research shared the most preferred smartphone models globally in the first quarter of 2026. The current data published reveals consumer trends and brand preferences in the smartphone market.

At the top of the list is Apple’s newest series again, as at the end of 2025. iPhone 17The family continues to defend its dominance in the global market with its sales figures.

Apple’s Domination Continues at the Top

Members of the iPhone 17 family are in the first three places of the sales list. At the top of the list is the main model, iPhone 17, followed by iPhone 17 Pro Max and iPhone 17 Pro, respectively.

With these results, Apple holds the overall market leadership in the first quarter of 2026. The company is expected to introduce its first foldable phone model at the end of the year.

In addition, Apple maintains its place on the technology agenda with leaks about the iPhone 19 family, which it plans to launch in 2027. The company’s future plans show that competition in the sector will be heavy in the coming period.

What Models Are in the Rest of the List?

After the first three rows of the list, we see models of different brands. Samsung and Xiaomi find their place on the list with their affordable and mid-segment devices.

The rest of the list includes Samsung Galaxy A07 4G, iPhone 16 and Samsung Galaxy A17 5G models, respectively. These devices are followed by Samsung Galaxy A17 4G, Samsung Galaxy A36, Samsung Galaxy A56 and Xiaomi Redmi A5.

Samsung manages to appeal to a wide range of users, especially with the A series. Xiaomi continues to be the choice of users looking for affordable phones with its Redmi series.

This sales information in the smartphone market clearly shows consumers’ interest in both flagship devices and entry-middle segment models. This competition between Apple, Samsung and Xiaomi seems to become even more active with the launch of new models later in the year.

Do you think there will be a big change in the list of best-selling phones for the rest of 2026?