Migros added a new one to its investments in artificial intelligence technologies and launched the new generation shopping assistant “MAYA AI” artificial intelligence application. The new generation shopping assistant, developed in collaboration with OpenAI, the global pioneer of artificial intelligence technologies, transforms the shopping experience of its customers into a hyper-personalized experience.  

Additionally, Migros is the first food retail company to be directly integrated into ChatGPT.  An element in the industry signed.

Users can search for products and add them to the cart directly on the chat screen by selecting Migros from the applications tab on the left side of the ChatGPT screen. While this assistant manages the entire process, from personalized menu offers to the ingredients of these menus, it can also add favorite products directly to the shopping cart and provide cooking descriptions.  

Lists needs according to the most advantageous price and campaign options

MAYA AI easily understands complex commands in customers’ daily spoken language. Users can directly send their requests to the assistant, such as “prepare a protein-packed breakfast basket” or “repeat my order from last week.” The smart shopping assistant responds to these requests instantly and can list the relevant results according to the most advantageous price and campaign options.

At the same time, it offers personalized offers by analyzing customers’ past shopping habits and allows the basket to be renewed by reminding them of products that are close to being finished. MAYA AI is preparing to add the voice command feature to this advanced experience assistant that it offers today in written dialogue format.

 We bring artificial intelligence to the center of customer experience

Stating that artificial intelligence will define sectoral dynamics again, Migros One CEO Orçun Onat; “We consider artificial intelligence not only as a tool that provides operational efficiency, but also as a strategic element that radically transforms the customer experience.

Currently, we use this technology intensively at every level of our operations, from ready-made baskets to robotic picking, from logistics optimization to in-house applications that increase efficiency. Now we are turning this powerful muscle into the MAYA AI hyper-personalized experience.

We make our customers’ shopping journey more personalized with MAYA AI. According to the first results of the application, 60% of our users who search for works on MAYA AI add the recommended works to their cart. “All of these clearly show how quickly artificial intelligence facilitates our shopping habits,” he said.