Nothing is preparing to focus more on AI-powered wearable devices than smartphones. Here is the company’s new strategy and vision.
Nothing is preparing to fundamentally change its strategy in the new era, shifting its focus directly to artificial intelligence technologies. It is argued that the company will prioritize wearable AI devices, pushing smartphones into the background in this new process.
According to exclusive information shared by Smartprix, Nothing plans to focus on products such as AI-powered smartwatches and wireless headphones. This approach reflects a vision of a future where users interact with AI agents instead of standard smartphones.
AI Agents and the End of the Application Phase
Nothing CEO Carl Pei, in statements made in recent months, argued that applications will become history in the future. Pei points out that companies should open their businesses to API or MCP systems that AI agents can easily use.
According to Pei, the future is not about AI spies mimicking human interfaces, but about using new interfaces specifically designed for these spies. The company believes that the future of the hardware sector lies in AI-centric devices and is shaping its work accordingly.
The era of AI integrated into operating systems
Nothing’s vision aims for a structure where users will rely on AI integrated into the operating system to meet their daily needs, instead of dealing with individual applications. In this model, AI spies take on the role of assistants that directly perform processes on behalf of the user.
Carl Pei shared a similar view in an interview last year, stating that application usage will decrease. The company seems to be preparing to undergo a significant transformation process on the hardware side to realize this vision.
Do you think it’s possible for AI-powered wearable devices to replace smartphones?