Is Xiaomi 18 Ultra Production Stopping?
It is claimed that Xiaomi may stop production of the 18 Ultra model and change its new flagship strategy due to memory costs.
A striking claim has emerged regarding Xiaomi’s new flagship series. It is being rumored that the company may stop production of the Xiaomi 18 Ultra model and may not include an Ultra option in the new series.
According to information shared on the X platform, Xiaomi plans to end its next-generation product range with three models: Xiaomi 18, Xiaomi 18 Pro, and Xiaomi 18 Pro Max. This leak also suggests that the Oppo Find X10 Ultra and Vivo X500 Ultra models may only be available in China instead of global markets.
Memory costs are affecting strategies.
It is claimed that Xiaomi has decided to remove the Ultra model, which it previously positioned with top-tier camera features, from the Xiaomi 18 series. If such a change occurs, Xiaomi’s flagship strategy will undergo a significant differentiation, and the Xiaomi 18 Pro Max will rise to the position of the top-of-the-line model in the series in terms of technical specifications.
The main reason behind this decision is cited as the increase in the cost of memory components. It is stated that the increasing demand for data centers and hardware for artificial intelligence applications has driven up DRAM and NAND memory prices throughout 2026.
For smartphone manufacturers, this situation could directly affect the costs of high-end devices, especially those using a large amount of RAM and storage. It is also argued that Xiaomi may wait for cost conditions to change instead of abandoning the Ultra model entirely.
It is suggested that if component prices become more stable, Xiaomi could add the 19 Ultra to its product range again in late 2027 or early 2028. Therefore, this change is considered more of a temporary product strategy rather than a permanent end to the Ultra brand.
Similar situation expected in other manufacturers
It is claimed that a similar situation may occur on the Oppo and Vivo side as well. While the current generation Oppo Find X9 Ultra and Vivo X300 Ultra models are offered in markets outside of China, the new generation devices are expected to follow a different distribution strategy.
According to the shared information, the Oppo Find In your opinion, how will the restriction of high-end models by smartphone manufacturers due to rising costs affect user experience?
