A new thesis attracting attention in the technology world raises questions about the future of the OnePlus brand. It is stated that Realme India CEO Michael Guo’s resignation for health reasons is actually part of a broader restructuring process.

This restructuring aims to gather OPPO’s brands under a single roof. In line with these plans, it is on the agenda to manage OPPO, realme and OnePlus as different product series under a single operating structure instead of independent brands.

OPPO’s new strategy and the future of OnePlus

According to information provided by Moneycontrol, this strategic change particularly covers operations in the Indian market. Following the departure of Michael Guo, it was announced that realme Global Vice President Chase Xu will take over the processes in the Indian market.

On the OnePlus side, recent developments call into question the brand’s position on a global scale. The resignation of OnePlus India CEO Robin Liu and the brand’s closing of its physical stores in India and focusing only on online sales are considered as a part of this process.

A similar situation is observed in the European market, and there are large-scale divisions in the PR and management teams in the region. OnePlus Europe’s social media accounts have not been active for months, and the company states that it is in the process of evaluating its regional road map.

In North America, the situation follows a different course; Although the OnePlus US website continues its activities, its product portfolio seems quite limited. The removal of OnePlus 15 and 15R displays from Best Buy stores raises concerns about the diminishing physical presence of the brand.

Uncertainty continues in global operations

It is not yet clear how OPPO’s plans to integrate these brands into a single operating structure will be reflected in the US and other global regions. Some sources in the technology world suggest that OnePlus is currently active only in the Indian and Chinese markets.

OnePlus North America unit stated in their previous statements that they continue their activities and provide full support to users. However, following the latest developments, no official statement has yet been made about the company’s global strategy.

The steps the company will take in the coming period will determine whether the brand will be able to maintain its independent identity. How do you think this will affect user preferences if OnePlus is turned into a product series of OPPO?