Bloomberg editor Mark Gurman has made noteworthy predictions about Apple’s future foldable smartphone strategy. According to Gurman’s information, the tech giant Apple aims to release an ‘iPhone Duo Max’ device, a larger-screened version of the standard iPhone Duo model, in the coming years.

It has also become clear why this new product series, previously referred to as ‘Ultra’ within the company, is now called ‘Duo’. It is said that Apple chose this naming convention to create a more flexible structure for different variations in the future.

Why Did Apple Choose the Name Duo?

The choice of the name iPhone Duo is considered a highly strategic move in terms of Apple’s brand strategy. Gurman emphasizes that Apple employees initially named the device ‘iPhone Ultra’, but management opted for a simpler name consistent with the Air and Pro series.

The ‘Duo’ designation also forms a basis for other models the company plans to release in the coming years.

For example, it is stated that products such as the ‘Duo SE’ with lower technical specifications or the ‘Duo Mini’ with a flip design could be positioned much more naturally within this naming strategy. Unlike the restrictive nature of the word ‘Ultra’, ‘Duo’ allows Apple to appeal to different customer segments in foldable technologies.

Foldable Phones Become the New Standard

Mark Gurman claims that the iPhone Duo model developed by Apple will surpass all other foldable devices on the market.

Apple’s software adaptations, high-quality hardware components, and the durability offered by the device form the basis of this expectation. According to Gurman, with Apple’s entry into the market, foldable phones will cease to be a niche product and become the ‘new normal’ for the general user base.

This device, eagerly awaited in the technology world, will be particularly decisive in how its software interface adapts to the foldable form factor.

If Apple can meet the expected high standards, the dominance of current competitors in the foldable phone market could be significantly shaken. The company’s hardware excellence seems poised to manifest itself in this new category as well.

What do you think about Apple’s entry into the foldable phone market? Do you think the ‘iPhone Duo Max’ model will completely change the experience offered by current foldable phones? Don’t forget to share your opinions and expectations with us in the comments section.