Apple has made a surprising move regarding free MacBook replacements. A user who sent their 2020 Retina MacBook Air for battery and screen repair received an unexpected offer.

Reddit user simalary44 contacted Apple Support, thinking that there might be problems with module supply because their old device was in the vintage category. However, a senior Apple representative offered to replace the user’s device with a current model.

Current M5 Model Instead of Old Device

The new device offered to the user was a 13-inch M5 MacBook Air with 16GB of combined memory and 512GB of SSD storage. This model offers quite powerful hardware with a 10-core CPU and 10-core GPU configuration.

The 2020 MacBook Air was not the user’s main computer; Because he handled most of his workloads with his 14-inch M3 Pro MacBook Pro. However, the fact that this old device’s battery had reached the end of its life was the main factor that necessitated the service.

This exchange for the device, which was covered under AppleCare, once again demonstrates Apple’s commitment to customer satisfaction. The user accepted Apple’s offer, disabled the Find My feature on his old device, signed out of iCloud, and erased all his information.

The market price of the M5 MacBook Air model in question is approximately $1,299 at retailers such as Amazon. The user stated that he absolutely did not expect the service request to result in this kind of outcome.

Apple’s Customer-Focused Service Policy

This situation is just one of the rare customer-focused gestures Apple makes. In the past, the company has offered free higher-end devices to users who requested service in this way.

For example, a 2018 MacBook Pro owner who applied for a battery replacement was rewarded with a 16-inch M4 Max MacBook Pro worth $4,000. Another user received a free M5 version in exchange for their 2019 Intel-powered MacBook Pro.

Apple’s practices of this kind are a big surprise, especially for loyal customers who have been using their older devices for a long time. This strategy is seen as an effective way to maintain customer loyalty when the company cannot offer hardware support.

Have you ever heard of or experienced a similar exchange offer from Apple?