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Gaming Spending is Growing in Turkey – Women Are Also Spending Money on Games

Gaming Spending is Growing in Turkey – Women Are Also Spending Money on Games

The dynamics of the Turkish gaming market continue to be shaped by digital platform preferences and player spending. According to the July 2026 data, digital game spending is showing a steady growth of 2% compared to the previous month. While mobile platforms continue to dominate the sector with a massive 43% market share, the strong […]

The dynamics of the Turkish gaming market continue to be shaped by digital platform preferences and player spending. According to the July 2026 data, digital game spending is showing a steady growth of 2% compared to the previous month.
While mobile platforms continue to dominate the sector with a massive 43% market share, the strong position of PC and console platforms is also maintained. While Valorant and PUBG Mobile lead in in-game spending, the legendary Metin2, a classic MMORPG, maintains its leadership in in-game sales.
  • Mobile Platform Leadership: Mobile games are the main driver of game spending in Turkey, reaching a 43% market share.
  • Metin2 and Valorant Effect: The competitive FPS game Valorant ranks high in the overall list, while Metin2 stands out as the most in-game-selling item in the classic MMORPG category.
  • Regional and Demographic Dominance: Istanbul ranks first in game spending, with 56% of total purchases made by players aged 21-30.

Rise of Mobile Games in Platform Distribution

The latest data clearly shows the shift in players’ device preferences. The ease of access to portable devices and the development of portable hardware directly affect in-game spending habits.
When comparing June and July, the situation in platform shares is as follows:
  • Mobile: 43% (Showing a 1% increase compared to the previous month)
  • PC (Computer): 32% (With a slight loss, it drops to 32%)
  • Console: 25% (Successfully maintaining its market share)
The convenient access and flexible payment options offered by smartphones make the mobile arena the most profitable area for publishers and developers.

Top In-Game Sales

When examining the games that players spend the most money on, the influence of competitive FPS games and battle royale and MOBA games that reach large audiences is felt.
The top 10 best-selling games in July are listed below:
  1. Valorant: Riot Games’s game, which holds a huge place in the esports ecosystem, maintains its top position with cosmetic content sales.
  2. PUBG Mobile: The battle royale legend of the mobile platform dominates the top of the list with its large player base.
  3. Counter-Strike 2: Valve’s classic FPS experience continues to be a favorite among Turkish players with its competitive nature.
  4. Garena Free Fire: It generates revenue from a wide audience by offering high performance even on portable devices with low system requirements.
  5. Mobile Legends: Bang Bang: As one of the leading productions in the mobile MOBA market, it maintains a strong position. League of Legends:

    Maintains its position.

  6. League of Legends:

    Maintains its strength on the PC side with its timeless strategy and esports dynamic.

  7. Roblox:

    Manages to enter the list from the top ranks, especially with its in-game content and server purchases by the younger audience.

  8. Fortnite:

    It rises again in the spending lists thanks to Epic Games’ systematic periodic updates and recognized cultural collaborations.

  9. World of Warcraft:

    Manages to keep its loyal audience within its captivating world and subscription/store system.

  10. League of Legends: Wild Rift:

    The game, which brings the LoL experience to mobile, collects a valuable share in portable MOBA spending.

PlayStation and Apple Lead in Gift Card Sales

According to Oyunfor data, players who prefer gift codes instead of making direct purchases from digital stores are turning to console and mobile ecosystems.

The best-selling gift cards are recorded as follows: PlayStation Gift Code , Apple Store Gift Code , Roblox Gift Code , Xbox Gift Code , Steam Gift Code , and Google Play Gift Code

. The fact that PlayStation and Apple Store codes share the first two places confirms the spending volume in the console and iOS ecosystem.

Nostalgia Wind in the MMORPG Category: Metin2 at the Top

The special interest of the Turkish player base in the MMORPG genre has continued for years. Classic games, especially those that entered our lives in the early 2000s and shaped community culture, are outpacing newer generation games in terms of in-game market volume.

The most prominent MMORPGs with the highest in-game spending:

  • Metin2:

    With its open-world structure, trade economy, and character development system that has stood the test of time, it remains the MMORPG with the highest spending in Turkey.

  • Black Desert Online:

    It attracts players with its advanced graphics, fluid action-combat mechanics, and detailed character customization options.

  • World of Warcraft:

    With its ongoing universal expansion packs and rich lore content, it also achieves high spending rates in Türkiye.

  • Knight Online:

    Turkey’s legendary PvP-focused MMORPG production is on the list with its established player base and dynamic market.

  • Silkroad Online:

    With its caravan, trade, and PvP-based structure, it continues to be a spending focus for players seeking nostalgia.

Demographic Data and City Distribution

Looking at the regional distribution of game purchases, the weight of metropolises is noteworthy. According to Oyunfor data, the city with the most game purchases is Istanbul . Istanbul is followed by Ankara , Antalya , Izmir and Bursa

. One of the interesting facts of the month is that Antalya, a tourism center, has overtaken Izmir to take third place.

Age and Gender Breakdown

The demographic profile of the player base shows that the main spending group is young adults:

  • Age Distribution: 56% of total gaming spending is done by users aged 21-30. This group, which has gained economic independence and integrated into the digital world, is followed by adult players over 30 with 39%. The share of the young audience aged 18-21 remains at 5%. Gender Distribution:

    The spending rates of female players in the gaming sector are approaching those of male players every day. According to July data,

  • 55% of spending is done by male

  • players and
    45% by female players.

    While the Turkish gaming market grew by 2% in July, mobile games are at the top in terms of market share. Valorant and Metin2 stand out as the most popular games for in-game spending.

Game, Spending, Mobile, In-Game, Share

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