Apple is preparing to make a significant change to the iPhone series at its event tonight. Leaks and reports indicate that this year’s product range will be unusual, with the iPhone 18 Pro model change .

Apple has followed a strategy of releasing more than one new iPhone model every year for many years. However, a fundamental change in the iPhone series is expected at tonight’s event.

Radical Change in the iPhone Series

It is stated that the standard iPhone 18 model will not be included in this year’s launch. There are numerous reports that the company has postponed the release of the iPhone 18 and iPhone Air 2 models to early 2027.

This postponement decision also changes the list of devices to be released in the fall. The new iPhone series will consist only of the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra models.

For users who normally expect a standard iPhone model, this makes the iPhone 18 Pro Apple’s new default model. Those looking for a more affordable device can opt for previous generation options such as the iPhone 17, iPhone 17e, or iPhone Air.

Apple and carrier partners will not include an iPhone 18 as the new default model in their marketing efforts. Due to the high price and niche position of the iPhone Ultra model, the majority of users will prefer the iPhone 18 Pro or 18 Pro Max.

Risks of the Strategic Move

This strategic move could make the iPhone 18 Pro the best-selling Pro model. However, the expected price increases also bring some risks for Apple.

Users considering upgrading their devices may continue using their current phones due to the lack of a suitable standard model. Whether this new plan of the company will be successful will become clear in the coming period.

By positioning the iPhone 18 Pro as the new default option, Apple aims to change consumers’ purchasing habits. This will offer a different experience, especially for users looking for a mid-range device.

This new role of the iPhone 18 Pro is considered a significant turning point in Apple’s market strategy. The company may be aiming to optimize its revenues by increasing interest in the Pro series.

On the other hand, the high price tag of the iPhone Ultra model makes it an option that appeals more to professional users or tech enthusiasts. This makes it inevitable that the iPhone 18 Pro will be the main option for the general user base.

Apple’s strategy this year may cause consumers to directly gravitate towards the Pro models when searching for a new iPhone. This completely redefines the hierarchy in the company’s product lineup.

The iPhone 18 Pro and 18 Pro Max models will be the two most valuable options in Apple’s showcase this fall. It remains to be seen how this experiment will affect competition in the smartphone market.

What are your thoughts on Apple’s iPhone series changes this year?