Claims that special Xbox consoles signed by Asus and MSI will be produced, which have come to the fore recently in the technology world, ended with the statement from Microsoft. These rumors, put forward by reliable sources, aroused great curiosity among game lovers.

Microsoft official Jason Ronald flatly denied these crimes in his statement on social media. Ronald stated that the next-generation Xbox console, codenamed Project Helix, will be a first-party device offered only by Microsoft.

New Details About Project Helix

The next generation Xbox, codenamed Project Helix, will play a central role in Microsoft’s hardware strategy. The company will launch this new generation console directly without licensing it to other manufacturers.

Developer versions of the console are planned to be delivered to certain producers in 2027. According to the statements made by Asha Sharma, the new device will also have the ability to run PC games.

This technical feature shows that the console will offer significant flexibility in terms of game library and user experience. The launch date of the device is the end of 2027 or the beginning of 2028.

Microsoft’s Next Generation Strategy

Expectations that manufacturers such as Asus and MSI would develop their own Xbox models gave rise to the idea that a different market structure could emerge in the industry.

However, Microsoft continues its decision to keep hardware control entirely in-house.

Project Helix is ​​positioned as a platform that unifies Microsoft’s gaming ecosystem and removes the boundaries between PC and console. With this strategy, the company aims to keep hardware and software compatibility at the highest level.

This new device, which is expected to dominate the gaming world in the coming years, will be Microsoft’s biggest trump card on the hardware side. Developers will start producing special content for this new platform starting from 2027.

Microsoft’s determined attitude towards producing its own hardware shows that the brand wants to maintain its place in the gaming market. The technical capacity of the new generation Xbox and its ability to run PC games seem to provide a significant advantage for gamers.

So, what do you think about Microsoft’s decision to keep the next generation Xbox console only within its own structure?