Samsung is accelerating its work on the first commercial rollable phone project, which will revolutionize the technology world. The South Korean technology giant aims to go one step beyond existing foldable screen technologies with its new device, which it aims to launch in the first half of 2028. According to information from department sources, this innovative device, which is expected to be called Galaxy Z Slide, will combine portability and widescreen comfort in the portable world by offering a 10-inch wide screen experience.

This move by Samsung is considered as a strategic step taken to consolidate its market leadership and prove its technological superiority, especially in an increasingly competitive environment.

Industry experts predict that this device could fundamentally change the concept of portable devices.

Competition for Market Share Makes Innovation Necessary

Although Samsung has been the pioneer of the foldable phone market for a long time, the latest data shows that the competition is intensifying.

According to data published by Omdia, the company’s share in the foldable screen market decreased from 41.8 percent in the last quarter of 2025 to 27 percent in the first quarter of 2026. This situation pushes the company to take more serious steps and turn to new form factors that will attract the attention of users.

It is thought that a phone with a rollable screen will be a critical tool to refresh the brand’s innovation image.

Trying to Overcome Technical Difficulties

Rollable screens require much more structurally complex engineering than existing foldable designs. It is of great importance that the panel is not damaged during the process of pulling the screen in or extending it out correctly within a system.

In particular, fluctuations, wrinkles or irregular areas that may occur on the screen over time are among the biggest obstacles that Samsung engineers have to solve.

The company is conducting an intensive R&D process to overcome these technical obstacles.

This advancement in display technology could completely redefine durability standards.

Future Strategies Are Being Planned

The Galaxy Z Slide model is expected to be introduced together with the Galaxy S28 series in 2028 or at the same time. It is also said that this technology will be supported by a second model by 2030.

The fact that a huge 10-inch screen will be presented in 16:9 format shows that this device will function not only as a phone but also as a compact tablet. The pixel density of 440 ppi proves that the image quality will be kept at the highest level.

How do you think switching to rollable screen technology after foldable screens on smartphones will affect the user experience? You can share your ideas and expectations about this new form factor with us in the comments section.