While preparations for Apple’s highly anticipated new product launch are gaining momentum, the eyes of the technology world are turned to September 8. According to the latest report shared by Mark Gurman from Bloomberg, the company may stick to the classic launch schedule and introduce the iPhone 18 series and the first foldable iPhone model, which has been talked about for a long time, in the second week of September.

While the event is expected to take place on September 8, September 9 remains on the agenda as an alternative option. With these new iPhone models, Apple aims to take its argument in the portable market to the next level with foldable screen technology.

The introduction of the foldable iPhone model marks the beginning of a new era in the smartphone market.

Traditional Launch Calendar Continues to Be Maintained

In line with its strategy in previous years, technology giant Apple prefers to set the Tuesday or Wednesday immediately after the Labor Day holiday as its activity date.

The new devices, which are expected to hit the scene on Tuesday, September 8, or Wednesday, September 9, following the holiday on September 7, are eagerly awaited by technology enthusiasts. If Apple chooses September 9, pre-orders are expected to open on September 10 and the devices will be on the shelves by the end of the month.

The iPhone 18 Pro and iPhone 18 Pro Max models, which are expected to stand out at the event, attract attention with their expectations of design changes as well as hardware improvements. However, the foldable model, which is expected to be named “iPhone Ultra”, will be recorded as the brand’s first concrete step in this segment.

Device Prices Continue Their Increasing Trend

Apple’s recent price updates on various product groups raise questions about the cost structure of new generation devices. Industry analysts argue that the iPhone 18 Pro series will be positioned in a higher price range compared to its predecessors. This situation is directly associated with the increase in the costs of advanced technological components.

With the launch of new iPhone models, Apple’s pricing strategy will be seen more clearly.

The World of Technology is Waiting for New Models

These changes in the hardware world have the potential to directly affect users’ preferences. In particular, the integration of foldable screen technology into the Apple ecosystem is considered a long-awaited development. This move of the company may take its competition with its rivals to a more strategic dimension.

This giant launch that Apple will hold in September will reveal not only new phones but also the company’s future vision. While industry representatives and users are waiting for the technical specifications of the devices to be finalized and the pricing to be clarified, speculations continue to increase.

Do you think Apple’s first foldable iPhone model will have the expected impact on the market? You can share your expectations from the iPhone 18 Pro series and your intentions regarding the price with us in the comments section.