Yandex Türkiye is launching a comprehensive update package for Yandex AI, its super application developed for individual users. In the new era, the company is not only limited to consumer-focused solutions, but also aims to sign critical collaborations with local institutions, businesses and telecom operators in Turkey. Strengthening its magnificent application architecture day by day, the platform aims to be at the center of the artificial intelligence ecosystem in Turkey in a wide range of areas, from daily life assistance to corporate infrastructure solutions.

Highlights of the News

• B2B and Local Integrations:While special artificial intelligence solutions are being developed for telecom operators, integration negotiations with local enterprises such as TÜBİTAK’s Bilge project are planned.

• Gamified Education Experience:Following investments such as METU and Anadolu Hackathon, artificial intelligence literacy is encouraged with missions, stars and certificates integrated into the application.

• Advanced Daily Living Assistant:Advanced interface and chat features that do not forget the context are offered in areas such as meal planning, travel arrangements and personal finance.

B2B Support to Local AI Ecosystem

Yandex Türkiye makes its technological competencies available to local business partners with the latest updates it announced. Thanks to the “AI for Telecom” solution, telecommunication operators can directly integrate artificial intelligence-based services into their own infrastructure or offer them to their subscribers as independent solutions. This move plays a strategic role in accelerating corporate digital transformation in Türkiye.

In addition, the company continues its determination to create an artificial intelligence infrastructure specific to Türkiye. The company, which is preparing to negotiate with local language model initiatives such as the Bilge project carried out by TÜBİTAK, aims to build an ecosystem focused on Turkish and fully compatible with local dynamics.

A Learning Journey That Gamifies Education

The platform, which makes increasing technology literacy its main vision, adds a new one to the steps it has previously initiated with the Middle East Technical University (METU), such as Turkey’s first Artificial Intelligence Master’s Program and Anatolian Hackathon. Thanks to the new training module added to the application, users; They can attend artificial intelligence-supported courses on different topics such as academic writing, time management, language learning and preventing burnout.

The process proceeds in a completely gamified structure. Users who complete easy tasks earn stars and certificates and learn step by step how to actively use artificial intelligence in their daily lives. This approach is directly parallel to the objectives of Turkey’s Artificial Intelligence Vision and Action Plan.

Interface Change and High Usage Rates

With the new update, in-app navigation is completely renewed. Users can now ask contextual questions directly from the URL bar without interrupting the browsing experience. Favorite sites, past searches, translation tools and AI summaries come together in one intuitive screen.

According to the latest information announced, the monthly usage rate in the in-app chat feature increases by approximately 40%. While more than half of daily active users use the chat section regularly, the total time users have spent on the platform since the application was released reaches 540 years.

Smart Assistant Features Make Daily Life Easier

Unlike traditional chat bots, the system can perform long-term context monitoring; It promises a seamless experience in nutrition, travel and financial decisions:

• Nutrition and Meal Planning:It creates special menus with calorie tracking by keeping the nutritional preferences and past data of the entire family in its memory.

• Artificial Intelligence Travel Assistant:It plans the entire holiday end-to-end, from flight tickets to hotel reservations, from budget assumptions to daily activities.

• Finance Assistant:It offers user-specific technical evaluations by analyzing global market trends.

Sharing his evaluations on the subject, Yandex Search and Artificial Intelligence General Manager Sedat Öztürk emphasizes that they turned the platform into a comprehensive great application in less than six months. Öztürk states that they aim to take the artificial intelligence ecosystem to a much higher level by sharing their technical expertise with businesses and local partners in Türkiye.