Counterpoint Research has released global smartphone sales data for the second quarter of 2026. This comprehensive report provides valuable and clear information about the best-selling smartphones worldwide in the second quarter of the year.

Looking at the overall market situation, it is seen that consumer preferences are concentrated on reasonably priced models. The list of best-selling smartphones constitutes a critical reference point for understanding new trends in the technology world.

2026 Second Quarter Sales Leaders

Apple’s iPhone 17 family continues to top the global market in the second quarter of the year. As in the last quarter of 2025 and the first quarter of 2026, the iPhone 17 models occupy the top three spots on the list in the second quarter as well.

The main model, the iPhone 17, leads the sales list, followed by the iPhone 17 Pro Max in second place. The iPhone 17 Pro model takes third place, reinforcing Apple’s market dominance in the high-end segment.

These three models successfully maintain their title as the most preferred devices globally. This success of the iPhone 17 series clearly demonstrates how Apple’s current market strategy is being received by consumers worldwide.

Samsung and Other Models’ Performance

The rest of the list highlights the competition between different brands and models. The Samsung Galaxy S26 Ultra model takes fourth place, securing its place as the strongest representative of the Android world.

In fifth place is the affordable and widely appealing Galaxy A07 model. The Galaxy A17 5G is in sixth place, while the iPhone 17e is in seventh.

The Galaxy A17 4G is in eighth place, and the Galaxy S26 is in ninth place. Tenth on the list is the iPhone 16, which, despite being a previous generation model, still maintains its popularity.

This ranking shows consumers’ interest in both premium segment devices and more accessible models. Samsung maintains its strength in the mid-range segment, especially with its A series, while Apple occupies a significant place on the list with both current and previous generation devices.

The second quarter of 2026 proves that competition in the smartphone market is intensifying between both Apple and Samsung. This information also provides valuable clues about how global smartphone market trends will shape up for the rest of the year.

Whether the iPhone 17 series, the market leader, will be able to maintain its position in the upcoming period continues to be a matter of curiosity in the technology world. Do you think there will be a major change in the list of best-selling phones in the rest of 2026?