While the number of content produced with artificial intelligence is rapidly increasing in the music world, Spotify offers a new feature for users to easily distinguish between real human-made works and artificial intelligence productions.

The world’s most popular music platform is launching the “Verified by Spotify” badge, which will be given only to real artists. This new light green checkmark aims to reduce AI pollution on the platform and direct listeners directly to human artists.

Artificial Intelligence Content is Taking Over the Music Industry

Today, the proliferation of generative artificial intelligence tools is causing an unprecedented concentration of content in the music industry. According to data recently shared by rival Deezer, 44 percent of the new songs uploaded to the platforms daily are created by artificial intelligence. This huge number makes it more and more difficult for listeners to find real talent in the music genres they love. To solve this problem, Spotify has introduced a new approval system, highlighting human artists with a good standing on the platform in search results and profiles.

Getting the new approval badge is not possible for every profile. According to Spotify’s statement, works created by artificial intelligence or profiles with completely artificial intelligence characters cannot receive this badge. In order to receive this light green tick, an artist must show consistent listener interaction, fully comply with the rules of the platform, and contain strong signals representing a real artist in their profile. When the system was first launched, more than 99 percent of the artists users actively searched for were approved. The remaining profiles are evaluated gradually over time.

Competitors Follow Different Strategies

In the music streaming market, not only Spotify but also its competitors are developing different strategies against the threat of artificial intelligence. For example, Deezer takes a much more aggressive approach instead of tagging songs like Spotify. Thanks to the artificial intelligence music detection tool it developed, the company finds and deletes 99 percent of artificial intelligence-produced tracks before they are uploaded to the platform.

Other technology giants such as Apple Music and YouTube Music are also tightening their rules internally. While YouTube Music follows stricter policies, especially around copyright and copying of artist sounds, Apple Music uses a listing logic that emphasizes human curation and real studio recordings. Spotify’s new badge system focuses on transparency and leaves the final decision to the listener.

In addition to the badge update, Spotify is also testing a new “context” section on all artist profiles, which is in beta. The company likes this feature to the “nutritional values” table on food packaging. In this area, which will be available on the profile screens of the mobile version in the coming weeks; Critical information such as artists’ career milestones, release activities and tour schedules are seen at a glance. In this way, users have access to a much more detailed information pool that the person they are listening to is a real artist.

What do you think about this new step taken by Spotify in its fight against artificial intelligence music? Don’t forget to leave your thoughts in the comments section below.