The theories that Gupse Özay, who recently made headlines with street posters and announcements on digital platforms, has entered the music profession have become clearer.

It turns out that the successful actress’s project, announced under the name “Songs Interpreted for Love,” is Amazon Turkey’s new image campaign centered on customer experience. The company is thanking its customers by transforming the positive feedback and satisfaction comments shared by users on social media into a fun album format.

Customer comments transformed into love songs

At first glance, the project gives the impression of a classic Turkish pop album, with song titles such as “İlk Sana Bakiyorum” (I’m Looking at You First), “Keşke Gündem Gelsen” (I Wish You Would Come Today), “Her Günüm Senile” (Every Day is With You), and “Seviyorum Akşamsızca” (I Love You Unconditionally) standing out.

However, the lyrics of these songs are directly composed of real comments made by Amazon users on social media about their ordering processes, fast delivery, and shopping experiences. The e-commerce platform addresses user loyalty with a humorous and creative narrative, going beyond classic advertising models.

Advertisement in the style of a Turkish pop music video

The commercial for “İlk Sana Bakiyorum,” chosen as the album’s lead single, carries the visual language of 90s and 2000s Turkish pop music videos. In the video, Gupse Özay, who can’t put down her phone and excitedly greets the packages arriving at her door, is portrayed as experiencing a platonic love. The mysterious figure behind this passionate waiting is revealed to be Amazon. The lyrics displayed on the screen are presented to the viewer in karaoke format.

Also available on music platforms

The campaign, created by Hound Istanbul, was directed by Deniz Özgün, with production handled by Asitane Studio and music arrangements by 25m2 Music. Designed with a multi-channel marketing strategy, the campaign extends to television, radio, outdoor billboards, and digital media, as well as directly to music services. The prepared segments can be listened to in their full versions on Spotify, Apple Music, and YouTube Music.