Samsung Türkiye opens the doors to a new era in the technology world and introduces the 2026 AI TV series, which centers on artificial intelligence, to users in the Turkish market. More than just a technology that improves the view and sound quality, Samsung offers a structure that understands the user, personalizes according to their content habits and sits at the center of the smart home ecosystem, transforming the television from a “passive screen” into an “active entertainment companion”.

• AI-Assisted Personalization:The new Vision AI Companion feature offers users a more natural interaction and facilitates content discovery based on viewing habits.

• Micro RGB Technology:This technology draws attention with its advanced backlight architecture; It maximizes viewing quality with its true black performance, high color accuracy and artificial intelligence-supported landscape processing.

• Solutions According to Lifestyle:Offering special modes for moviegoers, sports enthusiasts, gamers and art enthusiasts, the series appeals to a wide range of users with unique designs such as The Frame Pro and the portable The Moving Style.

The New Center of the Smart Home: Vision AI Companion and Tizen Experience

One of the most striking innovations offered by Samsung in its 2026 AI TV series Vision AI Companion, completely changes the bond between television and the user. This system, built on the new One UI Tizen platform, analyzes what, when and how the user wants to watch and shapes its offers accordingly. The 7-year software update support and the security infrastructure strengthened by Samsung Knox ensure that the television remains both new and reliable for many years.

Samsung Electronics Turkey Consumer Electronics Senior Vice President Mert Gürsoy summarizes this vision with the words: “As Samsung, we do not see artificial intelligence as a feature of a single device, we offer a life experience that connects our entire ecosystem with this technology.” Television is now becoming a center of life where everything from household white goods to portable devices is connected.

The New Standard in Image Quality: Micro RGB

Raising the bar in display technologies micro RGBappears in the R95H and R85H models of the series. This technology offered on a wide range of screens ranging from 55 inches to 115 inches, redefines industry standards, especially in terms of contrast stability and color depth. For moviegoers, VDE Precision Color certified screens covering 100 percent of the BT.2020 color gamut make the viewing experience uninterrupted by minimizing external light reflections thanks to their Glare Free (anti-glare) structure.

A Special Technology for Every User

Considering that every viewer has a different passion, Samsung has developed special optimizations:

• For Sports Enthusiasts:AI Football Mode and AI Sound Controller Pro dynamically change sound and image settings according to the tempo of the match.

• For Game Lovers:OLED series; It offers the highest performance gaming experience with its 165Hz refresh rate, NVIDIA G-SYNC and AMD FreeSync Premium Pro support.

• For Art and Design Enthusiasts:With its Pantone-verified color performance and more than 5,000 works of art on the Art Store, The Frame Pro completes the decoration of the house like a painting, even when the television is off.

• For Those Who Love Mobility:With its battery life of up to 3 hours and its portable structure, The Moving Style gives you the freedom to move the television to every room of the house.

The Evolution of Sound: HW-Q990H and Music Studio Series

Supporting this revolution in screen technology with powerful sound systems, Samsung reinforces its leadership in the soundbar market, which has been going on for 12 years. Flagship HW-Q990HThe model puts the user at the center of the sound with its 11.1.4 channel architecture and Dolby Atmos support. Additionally, it is designed by the famous designer Erwan Bouroullec. Music Studio 5 and 7With Wi-Fi contact and 3D spatial sound capabilities, the speakers combine aesthetics and technology in complete harmony in the residential environment.