Samsung held the second biggest event of the year in order to consolidate its leadership in the foldable phone market and respond to Apple’s expected moves. Galaxy UnpackedHe is changing the route to London. At the giant event planned to take place in July, only new generation foldable phones Galaxy Z Fold 8oath Z Flip 8but also Samsung’s first smart glasses that will open a new page in the world of wearable technology. Galaxy Glasseswill also take the stage.

With this move, the technology giant is preparing to show off against its competitors in both form factor innovation and artificial intelligence ecosystem.

• Galaxy Unpacked 2026The event will be held in London, the capital of England, on July 22.

• Samsung offers a larger screen experience than the current Fold series “Fold Wide”It is diversifying its product range with a new model called.

• Developed in collaboration with Google and Gentle Monster, it does not have a screen but Geminiequipped with artificial intelligence Galaxy Glasseswill be officially introduced.

A New Breath in the Foldable World: Galaxy Z Fold 8 Wide

According to the latest information from the industry, Samsung is going beyond the traditional Fold design this year. Fold Wideintroduces its model to users. This new form factor, which is wider horizontally and shorter vertically than existing models, makes the use of the external screen much more practical. When the device is turned on, it offers a screen ratio close to a standard tablet, taking multitasking performance to the top.

This strategic move is considered as a preliminary preparation for the first foldable iPhone model, which Apple is expected to introduce in September.

Samsung aims to maintain its market share in the foldable market by combining its expertise in screen technologies with more ergonomic designs. Additionally, both models Snapdragon 8 Elite Gen 5It is expected to be equipped with a processor and larger batteries with a capacity of 5,000 mAh.

Screenless But Smart: Galaxy Glasses and the Android XR Revolution

While all eyes are on foldable phones, the real surprise of the event Galaxy GlassesIt looks like it will happen. Samsung’s global eyewear brand Gentle MonsterIts collaboration with ensures that the device is not just a technological device but also a stylish accessory. Developed in partnership with Google AndroidThese glasses, which work with the operating system, do not have a traditional screen.

Instead, the device is equipped with high-resolution cameras, microphones and speakers. GeminiIt focuses on artificial intelligence service. Artificial intelligence, which analyzes the direction the user is looking at, can transmit voice information in real time about the objects or texts it sees. This technology makes the glasses more than a simple wearable device, but one of the most critical parts of Samsung’s massive AI ecosystem.

Samsung’s vision is based on integrating its new devices not only for individual use but also with the entire home and mobile ecosystem. The company plans to increase the number of SmartThings connected devices from more than 400 million worldwide to 800 million this year. Galaxy Glasses will be the control center of a wide network ranging from phones to white goods and even automobiles thanks to the partnership with Hyundai and Kia.

These glasses, which have great potential especially in the business world and production areas (B2B), make it possible to manage home devices while driving with “Car-to-Home” services. Samsung is starting a new era in the augmented reality (AR) and extended reality (XR) market, which is expected to reach a size of 200 billion dollars by 2040, with the steps it will take in London this July.