MediaMarkt, the giant name of technology retailing, which continues its investments in Turkey without slowing down, has added a new link to its growth journey in the country. The company officially opened its new store in Düzce, one of the rapidly developing trade and life centers of the Western Black Sea region. This new branch, which was put into service within Düzce DMall AVM, is the 104th store of MediaMarkt Türkiye across the country. The store, which has a large sales area of ​​1,575 square meters in total, brings together a wide range of technology ecosystems, from smartphones to white goods, from small household appliances to the latest gaming equipment, to technology lovers in Düzce and the surrounding area.

• 104th Branch is in Duzce:MediaMarkt Türkiye opened its 104th store across the country in a huge area of ​​1,575 square meters in Düzce DMall AVM.

• Contribution to Employment:A total of 28 experts, 15 of whom are women, are employed in the new store.

• Star of the Opening G1:Artificial intelligence-supported humanoid robot “G1-Civan” became the center of attention of the visitors at the opening ceremony.

Türkiye is at the Center of MediaMarkt Global Strategy

The opening ceremony in Düzce brought together valuable names from local administrations and the technology world. Düzce Mayor Dr. MediaMarkt Türkiye CEO Hulusi Acar was also present at the event attended by Faruk Özlü and local managers. Referring to the critical value of the Turkish market for the company, Hulusi Acar summarizes the country’s position in global strategy with the following words:

“Turkey is not only an important market for MediaMarkt, but also one of the countries at the center of our growth strategy. Today, we carry out one of our largest operations after Germany in Turkey. As we open our 104th store in Düzce, we once again demonstrate our determination to offer our customers easier access to technology and continue to move our investments to different regions of our country.”

This move of the company clearly shows that it follows a stable growth strategy that is not only focused on metropolitan cities but also on the rising trade centers of Anatolia.

Women’s Employment and Expert Teams are in the Foreground

MediaMarkt draws attention not only with the wide range of products it offers in its Düzce store, but also with the employment it creates. The fact that 15 of the 28-person team working in the store consists of female employees reveals the importance the company attaches to equality of opportunity and female employment in business life. Knowing the value of real guidance and expert support in technology retailing, the brand positions the Düzce group to offer the most suitable shopping experience to consumers.

“Experience Championship” and 10 Million Club Members

Stating that they pioneered the digital and physical transformation of the retail branch, Hulusi Acar emphasizes the company’s “Experience Championship” vision. Stating that the efforts focused on increasing consumer loyalty have paid off, Acar shares the huge size that the MediaMarkt CLUB program has reached.

Currently, approximately one in every 8 people in Türkiye is a MediaMarkt CLUB member. This ecosystem, which has reached 10 million members in total, proves how strong the brand’s bond with the consumer is.

What is the Omnichannel Shopping Experience?

MediaMarkt successfully implements the “Omnichannel” business model, which seamlessly integrates physical retailing with digital channels. Thanks to this model, consumers;

• They can review a work they like via the mobile application,

• You can order via the website and receive it from the Düzce store on the same day.

• Or they can have a work they experienced in the store shipped directly to their home.

This giant operation carried out with more than 4 thousand employees and more than 250 business partners, promises customers an uninterrupted and integrated shopping process.

Surprise Guest of the Opening: Humanoid Robot G1

Technology lovers were greeted with a big surprise at the opening of the Düzce store. The artificial intelligence-based humanoid robot “G1-Civan”, which MediaMarkt Türkiye recently started to exhibit in selected stores, was the most attractive guest of the opening.

G1, which can directly communicate with visitors, detect and analyze voice commands and perform various physical missions, received full marks from technology enthusiasts. Symbolizing how robotic technologies and artificial intelligence have become a module of daily life and even in-store experience, G1 stands out as the most concrete indicator that MediaMarkt offers the retailing vision of the future to consumers today.