While the digitalization process continues unabated throughout the world, a very important step is being taken that will enable businesses in Turkey to get ahead in global competition. Meta; In cooperation with the Union of Chambers and Commodity Exchanges of Turkey (TOBB) and Habitat Association, with the participation of the Ministry of Commerce of the Republic of Turkey “Artificial Intelligence Transformation Program with Meta”officially launches the project.

This free training program, announced at a launch event held in Istanbul, aims to enable 1000 medium-sized businesses across Turkey to achieve tangible growth by integrating artificial intelligence tools into their operations. The program, which aims to reduce customer acquisition costs for SMEs and create new income sources, also directly contributes to Turkey’s national artificial intelligence policies.

Highlights of the News

• Free Artificial Intelligence Training for 1000 Businesses:Within the scope of the program, 1000 medium-sized businesses across Turkey are given completely free and comprehensive training so that they can integrate artificial intelligence tools into their business processes.

• Focused on Reducing Costs and Increasing Revenue:Participating SMEs; Advantage+ reduces operational costs and increases efficiency by using advanced technologies such as Generative AI, Meta Business AI and Conversational Commerce.

• Strong Corporate Collaboration:Project; While Meta is carried out in partnership with TOBB and Habitat Association, it also attains a state-based vision with the participation of the Ministry of Commerce of the Republic of Turkey.

How Are Artificial Intelligence Technologies Integrated into Business Processes?

The Artificial Intelligence Transformation Program with Meta targets businesses that already use basic digital tools and social media platforms, but want to go one step further and apply advanced technological solutions to their business. The training curriculum specially developed by Meta Blueprint offers practical solutions that focus on direct commercial success beyond theoretical knowledge.

In training processes, businesses should optimize return on advertising expenditures (ROAS). Advantage+Automating systems and content production processes Generative AIHe is learning to use his tools. In addition, it allows managing customer relations with artificial intelligence-based bots. Meta Business AIoath Trading by MessagingTechniques are also among the main focus points of the program.

Road Map and Implementation of the Training Program

In order for the program to spread throughout Türkiye and reach businesses from every region, a training model based on three pillars is implemented:

• Face to Face Workshops:In more than 10 face-to-face workshops to be held across Türkiye, practical training is given to focus groups consisting of 100 to 150 businesses in each session.

• Virtual Sessions:Thanks to online and flexible virtual classes managed by expert instructors, businesses are given the opportunity to constantly improve themselves.

• Free Online Resources:A constantly updated digital learning library that every business receives training or follows the program can benefit from in the long term is now available.

The Backbone of Türkiye’s Economy is Strengthened by Artificial Intelligence

SMEs, which constitute more than 99 percent of the total number of businesses in Türkiye, are the largest carriers of the country’s economy and employment. However, being able to compete in global market rules is directly related to how quickly these businesses adapt to new generation technologies.

The Skilled Human Resources Gap is Closing

According to TUIK data, SMEs in Türkiye do not stay away from artificial intelligence technologies, on the contrary, they are willing to use these technologies. But the biggest obstacle for businesses is 74.2 percentThere is a high rate of lack of trained human resources and technical knowledge. Habitat Association Executive Board Leader Bora Caldu states that this program is designed to close the human resources gap at this point. Thanks to the correct use of artificial intelligence tools, the competitiveness of local manufacturers in the global market increases significantly.

The Economic Cost of WhatsApp and Instagram Reach Billions

Current research reports prepared by PublicFirst for Meta reveal how critical digital platforms are for the commercial ecosystem in Türkiye. According to the report:

• small businesses in Türkiye 53 percentuses Facebook and Instagram platforms as primary channels to make sales and reach new customers.

• WhatsApp BusinessThe application has a significant impact on the Turkish economy by itself by completely eliminating the communication problems between businesses and consumers. 220 billion TLIt creates huge economic value.

TOBB Entrepreneurship Manager Duygu Kılıç also states that artificial intelligence is no longer a choice, but a necessity for sustainability. The TOBB Women and Young Entrepreneurs Councils, consisting of 15,000 entrepreneurs, aim to transform artificial intelligence from a theoretical concept into an actual part of commercial operations.

New Generation Transformation and Application Process in Export

The Ministry of Commerce also sees it as a strategic goal for local brands and manufacturers to include artificial intelligence in their export processes. Speaking at the launch, Trade Expert Şafak Bozkır Aydoğmuş stated that their main goal as the ministry is not only to provide temporary information to businesses, but also to provide them with a permanent digital transformation competence. Thanks to these competencies, medium-sized businesses in Türkiye become much more ready for cross-border e-export operations.

How to Register for the Free Program?

All training and digital equipment to be provided within the scope of the “Artificial Intelligence Transformation Program with Meta” will be available for participating businesses. completely freeIt is presented as. Medium-sized businesses that want to start the digital transformation process by taking part in the pilot cluster, reduce their costs and increase their sales with artificial intelligence tools, can join the local application partner of the program. Official website of Habitat AssociationYou can complete the registration process by filling out the application form directly.