Hepsiburada, one of the leading platforms of the Turkish e-commerce market, is officially completing the planned management change process announced on December 29, 2025. In this context, Nilhan Onal Gökçetekin, who has been successfully managing the company for a while, is leaving her position with dignity on July 1, 2026. Experienced name Ender Özgün, who took over the baton in line with the company’s growth strategies, will be responsible for general administration as the CEO of Hepsiburada, while Hakan Karadoğan, a well-known name in the department, will be in charge of logistics operations. These strategic appointments aim to separate the two main branches of e-commerce, platform management and logistics capabilities, and grow them in a more focused manner.

• Management Change:As of July 1, 2026, Ender Özgün will begin his duties as Hepsiburada CEO and Hakan Karadoğan will begin his duties as Hepsiburada Logistics CEO.

• Internal Leadership:Focusing on in-company competence in the new period, Hepsiburada aims for continuity by promoting people who previously served as group presidents and senior managers.

• Focused Growth:The management structure is being designed according to a new strategy that envisages managing the basic e-commerce platform and logistics network with other expertise.

Strategic Transformation and New Leadership Vision

Hepsiburada is restructuring its leadership team to increase its operational agility in this process where competition in the department increases and digital transformation accelerates. Mikheil Lomtadze, Chairman of the Board of Directors of the company, emphasizes that the change is a planned step for Hepsiburada’s future success. While Lomtadze thanks Nilhan Onal Gökçetekin for her contributions to date and her efforts to strengthen financial discipline, he points out the advantages of the new presidents being trained within the company.

With the new restructuring, Ender Özgün and Hakan Karadoğan will report directly to the Chairman of the Board of Directors Mikheil Lomtadze and the Board of Directors. This structure both maintains the integrity of the overall strategy and ensures that a critical operational pillar such as logistics becomes a special focus.

Career Journey of Experienced Names

The new leaders of Hepsiburada attract attention with their deep experience in the field. In particular, appointing people who know the company culture closely aims to minimize the problems in the transition process.

Ender Özgün: From Marketing to the Top

Ender Özgün has been serving as Commercial Group President at Hepsiburada since May 2023. Özgün, who previously carried out critical projects as the company’s Marketing Group President, took on senior roles in digital transformation and growth strategies at Vodafone Turkey. Özgün, who started his career in brand management at Procter & Gamble, is a graduate of Boğaziçi University Industrial and Civil Engineering. Özgün, who supports his education with his master’s degree on Brand Management and Marketing Strategies at Bahçeşehir University, will lead Hepsiburada’s sustainable growth goals.

Hakan Karadoğan: Expert Name in Logistics

Hakan Karadoğan, who has been carrying out operations at Hepsiburada Logistics since March 2024, is one of the experienced professionals of the logistics world. Before joining Hepsiburada, Karadoğan, who was in the team that established Amazon Turkey’s operational processes and served as the General Manager of Amazon Turkey, has more than twenty years of management experience. Karadoğan, a graduate of Istanbul Technical University, who holds senior positions in the fields of engineering and supply chain at world giants such as General Electric, aims to increase Hepsiburada’s delivery speed and service quality even higher.

A New Page in E-Commerce

While new CEO Ender Özgün states that he will focus on carrying the company’s safe brand further, Hakan Karadoğan underlines the critical role of logistics in the e-commerce experience. With this new management structure, Hepsiburada aims to offer a more optimized, faster and sustainable shopping ecosystem to both its sellers and millions of users. It is eagerly awaited to see what effects this diverging leadership structure will have on Turkey’s technology-focused retail vision in the coming period.