Microsoft has applied for a patent for a new system aimed at displaying ads without interrupting the gaming experience. This new system aims to provide players with uninterrupted gameplay in exchange for watching ads by leveraging in-game gaps.

Microsoft plans to generate revenue, especially in free-to-play games, without disrupting the player experience with this patented system for displaying ads in games. According to information shared by Respawn First, the system’s working is based on a fairly clear structure principle.

How Will the Ad System Work?

The system initially gives players a certain amount of ad-free gameplay time. This time period can vary depending on the player’s progress or time spent in the game.

When this time period expires, the system activates and presents the player with short-term advertising content. However, these ads do not appear during the most exciting moments of the game.

The patent states that the ads will work integrated with the game engine. This ensures that ads are only shown during pauses in the game.

These pauses include times such as after a boss fight, the end of cutscenes, or the loading of a new level. Additionally, ads may appear when the player enters a menu or completes a task.

During ad display, the game enters a

frozen state . This prevents the player’s progress or status from being negatively affected.

Once the ad viewing period is complete, the player regains ad-free game time. This cycle allows the player to enjoy the game without interruption.

A New Era in Gaming Experience

Today, more and more games are transitioning to a free-to-play model. Microsoft is exploring ways to integrate advertising into the gaming experience to increase the sustainability of this model.

This developed system aims to generate advertising revenue without disturbing players. The fact that ads don’t disrupt the flow of the game is one of the most attractive features of the system.

This harmony with the game engine ensures that ads only appear in natural gaps. Thus, players can continue their games from where they left off after watching ads without experiencing any random distractions.

The system prioritizes protecting the player’s in-game progress. The ad-watching process is integrated into the game, offering the player a tangible benefit.

This benefit is defined as uninterrupted gameplay time gained in exchange for watching ads. Players can see ads not as a necessity, but as a tool to extend their gameplay time.

With this patent, it is eagerly awaited to see what strategy Microsoft will follow in in-game advertising. Do you think earning free game time by watching ads in games is an acceptable method?