Rising DRAM costs in the technology world have caused Apple to raise Mac prices. The company is currently facing a significant MacBook Air stock shortage.

While trying to overcome this supply crisis, Apple is also changing its sales strategy. The company is focusing on sales of the 14-inch M5 MacBook Pro to make room for the M6 ​​processor model that will be released later in the year.

Significant restrictions on MacBook Air stocks

According to information shared by Mark Gurman of Bloomberg, the supply problem in MacBook Air models is directly related to the memory crisis. To alleviate this situation, Apple is trying to source memory from Chinese suppliers, especially for local markets.

Apple is expected to introduce the 14-inch MacBook Pro model with the M6 ​​​​processor later this year. The M6 ​​upgrade will be limited to the refreshed 14-inch model only, and the Pro and Max versions will not be included in this series.

The company plans to release the MacBook Pro series with M7 Pro and M7 Max processors in the second half of 2027. The MacBook Air model with the M6 ​​​​processor is expected to be released next year.

Apple’s classic back-to-school campaign has also had to be postponed from June onwards due to the memory crisis. Observers in the sector assume that this supply issue could continue until 2028.

The company is directing customers to entry-level MacBook Pro models instead of MacBook Airs on its website and in stores. Some marketing materials include a warning that MacBook Air models are subject to stock availability.

Stocks are still available on Amazon.

Currently, users who need an M5 MacBook Air can access 13-inch and 15-inch models through Amazon. Amazon is offering discounts of up to $100 on some configurations.

The smaller M5 MacBook Air is priced at $1,199, while the larger model is listed at $1,399. How do you evaluate this change in Apple’s inventory management and the supply crisis?