One of Turkey’s largest open-air events, the Istanbul Festival, is preparing to open its doors between August 1st and 16th. This massive event, taking place at Festival Park Yenikapı, features technology giant vivo among its main sponsors. The brand, which will showcase its advanced camera systems developed in collaboration with global optics leader ZEISS, offers visitors the opportunity to both experience high technology and immortalize the most special concert moments throughout the festival. Special stands, interactive events, and surprise treats will be set up in the festival area to welcome technology enthusiasts.

• Sponsorship and Dates: vivo is among the sponsors of the Istanbul Festival, which will be held at Festival Park Yenikapı between August 1-16.

• Camera Technologies: Thanks to the Telephoto Zoom, Scene Mode, and Portrait features developed in collaboration with ZEISS, visitors can take professional shots even in strong concert halls.

• Interactive Stand Area: Festival-goers experience the works firsthand at the vivo stand and have the chance to win surprise treats with the games organized.

A New Era in Concert Photography: Distances are Becoming Closer

One of the biggest problems experienced at large open-air concerts is undoubtedly the distance to the stage In massive events attended by thousands of people, music lovers in the back rows risk missing details on stage. A brand that stands out in the smartphone world with its advanced imaging capabilities solves this problem with the zoom capabilities of smartphones.

Even if you are at the furthest point of Festival Park Yenikapı, thanks to the Telephoto Zoom feature, it is possible to clearly fit the artist’s facial expressions, costume details, and the most dynamic moments of the show into the frame. Users feel as if they are right in front of the stage, regardless of their position.

Stage Mode Says Goodbye to Challenging Lighting

The constantly changing spotlights, momentary blackouts, and intense activity at music festivals are among the areas where phone cameras struggle the most. The specially developed Stage Mode automatically balances light flares and dark spots, capturing the true exposure. Thus, the dynamic concert atmosphere is transferred to images and photos without compromising quality.

ZEISS Touch Portraits for Groups of Friends

A festive experience isn’t limited to what happens on stage. The fun moments shared by groups of friends before and after the concert are one of the most valuable parts of the festive spirit. Portrait Photo and Portrait Video modes shift the focus entirely to individuals, aesthetically blurring the background.

These features, the fruits of collaboration with the German optical giant ZEISS, combine with natural skin tones, accurate depth of field, and professional lens effects. From short Reels or TikTok videos to be shared on social media, to memorable photos to cherish for years to come, all content is recorded in high quality.

Surprise Gifts at the Interactive Booth Area

The brand, not limiting its technology experience to just device sales, is welcoming visitors with a huge booth at the festival area. In this area, which will remain open throughout the festival, participants can:

• closely examine the latest smartphone models,

• test advanced camera features in a real festival environment,

• and have the chance to win surprise gifts by participating in fun mini-games.

This initiative, located at the intersection of technology and music, aims to double the festival excitement in Yenikapı.