With Apple’s major “Surprise and Shine” launch event at Apple Park today, the new flagship at the top of the series iPhone 18 Pro and iPhone 18 Pro Max were officially launched. The device, which stands out with its massive screen, enhanced hardware, and the fastest battery life in the series, is setting new standards in the portable world.

iPhone 18 Pro Max Design and Massive Screen Experience

Offering users maximum viewing area, the new iPhone 18 Pro Max impresses with its 6.9-inch LTPO Super Retina XDR OLED display.

• Dynamic Refresh Rate: Offering flexibility between 1 Hz and 120 Hz, the screen technology provides smooth transitions and power saving.

• Optimized Front Face: Updated with the miniaturization of Face ID components, the Dynamic Island area works without disrupting the screen experience with its more compact structure.

Powerful Hardware: A20 Pro and 12GB RAM

At the heart of the device is the A20 Pro Its processor is powered by TSMC’s new generation 2 nanometer (2nm) manufacturing architecture.

• High Processing Capacity: Optimized performance is offered in multitasking and AI-based processes.

• Expanded Memory:12GB RAM support offered on the system side maximizes fluidity in applications and games that require heavy graphics loads.

Advanced Camera for Professional Shots

Pushing the boundaries in mobile photography, the

iPhone 18 Pro Max features a powerful sensor array on the back.

• Triple 48 Megapixel Setup: Main camera, ultra-wide-angle lens and telephoto The 48 MP system, consisting of sensors, enhances the power of capturing detail.

• Variable Aperture Technology: The physically adjustable aperture structure, which provides flexibility in depth of field and clarity in different lighting scenarios, is maintained.

Battery Life and Updated Pricing Policy

With the advantage of the expanding chassis structure,

iPhone 18 Pro Max promises the longest daily use and image playback time in the series. Apple’s own new generation C2 modem chip increases cellular communication efficiency.

• Global Pricing: Considering the cost and memory component dynamics in the sector, the global starting price of the device is positioned at approximately $1,349 – $1,399 . Turkish sales prices will be updated when they are officially finalized.

*Updating.