DIGIAGE, the game ecosystem initiative of Informatics Valley, has signed a strategic Memorandum of Understanding with Just4Fun to enable local game studios to enter China, one of the world’s largest game markets. Through this collaboration, the aim is to provide Turkish-developed game projects with direct access to publishing opportunities in the Chinese market, strengthen the transfer of knowledge and experience between the two countries, and open new revenue streams for local developers on a global scale.

Direct Access to the Chinese Market for Turkish Game Developers

In the rapidly growing global gaming sector, Turkey stands out with its talented developer pool and successful studios. However, independently entering markets like China, which has significantly different regulations, local dynamics, and user habits, presents significant challenges for studios. This partnership between DIGIAGE and Just4Fun serves as a concrete bridge to overcome the aforementioned obstacles.

Under the agreement, promising local game projects will be priced according to the dynamics of the Chinese market; A direct communication network will be established between developer studios and publishers in the region. Rıdvan Durgut, the founder of Kumbara Games within the DIGIAGE ecosystem, played a significant role in facilitating the initial contacts between the parties.

Highlights of the Collaboration

• Publishing Opportunities: Access to licensing and publishing opportunities in the Chinese market is facilitated for studios within DIGIAGE.
• The Right Matching Model: The suitability of local projects to Chinese player and local publishing criteria is analyzed by professional teams.
• Sustainable Communication: Instead of one-off publishing agreements, the goal is to establish long-term commercial partnerships between game stakeholders in both countries.
• Experience and Knowledge Sharing: The flow of sectoral information between the Turkish and Chinese ecosystems is accelerated, increasing the global competitiveness of the studios.

Emphasis on Global Vision from Industry Leaders

The General Manager of the Informatics Valley made assessments regarding the collaboration. Director Erkam Tüzgen stated that Türkiye has a strong human resource and growing entrepreneurial potential in the field of game development. Tüzgen emphasized that, as the Informatics Valley, they stand by developers not only in the production processes but also in their journeys to global markets, and that the Just4Fun collaboration will significantly increase the visibility of domestic productions.

DIGIAGE Director Emre Yıldız, drawing attention to China’s size and aggressive structure, stated that their priority is to match real projects with real publishing models. Rıdvan Durgut, Founder of Kumbara Games, who contributed to the process, also stated that their goal is to establish a strong communication channel that goes beyond superficial contacts and transforms into sustainable, tangible projects.