HUAWEI is taking a strategic step towards expanding its physical retail network in Türkiye. The company officially opens its new generation experience store in Marmara Forum AVM, one of the central shopping points of Istanbul. This store, established in a contemporary and spacious area of ​​110 square meters in total, offers consumers not only the opportunity to examine the works; It gives you the chance to personally experience the brand’s smart ecosystem, receive expert support and benefit from technical services.

Highlights of the News:

• Experience Oriented Store:A wide range of works, from smartphones to wearable technologies, are exhibited in the 110 square meter area.

• Special Products:Innovative devices such as the Mate XT foldable phone, which is not currently available for sale in Turkey, can be experienced in the store specifically for the opening.

• Advantageous Opening:Visitors are offered free service support, accessory services and discounts of up to 3,000 TL on affordable product sets.

Strengthens User Bond with Physical Retailing

In a period where digitalization and online shopping are rapidly increasing, HUAWEI places the critical role of physical stores in creating brand loyalty at the center of its strategy. HUAWEI Turkey Consumer Electronics Group Retail Operations Director, Cenk Varol, stated in his evaluation during the opening that this store serves as a bridge to strengthen the bond with consumers. Varol emphasizes that they do not deny the power of e-commerce, but that the user touching the work, interacting with experts one-on-one and personally feeling the atmosphere offered by the brand is much more effective in the decision-making process.

This store concept is designed not only as a sales point, but also as an area where HUAWEI showcases its “Super Device” ecosystem as a whole. Users have the chance to examine on-site how smartphones, tablets, laptops and wearable technologies work in harmony with each other.

Innovation and Technical Support Together

One of the most striking features offered by the Marmara Forum store is that it includes technological innovations that are not officially sold in Türkiye yet. In particular, the HUAWEI Mate XT, the world’s first trifoldable smartphone, the new generation MateBook Fold and the WATCH Ultimate Design models, which stand out with their luxurious design, constitute the most attractive points of the store for technology enthusiasts.

The services offered by the store are not limited to sales only. In this area, which also serves as a fully equipped technical service center, users can receive fast repair service for their devices. In addition, the laser engraving service and powerful unique accessory options offered for those who want to personalize their devices take the user experience to a more personal dimension.

Advantages Offered Specially for the Opening

HUAWEI turns the opening of its new store into an opportunity for users. The advantages awaiting those who visit the store are listed as follows:

1. Maintenance and Service:Free cleaning and protective film application is provided to all HUAWEI device owners. In addition, service privileges such as free fault detection and free personnel are offered.

2. Interactive Rewards:Visitors who take photos with the Panda mascot in the store and share them on social media or leave a comment on Google Maps win surprise prizes.

3. Economic Opportunities:Discounts of up to 3,000 TL on reasonable product groups and service packages reaching a total price of 7,499 TL are offered to consumers specifically for the opening period.

While HUAWEI continues its growth journey in the Turkish market, it continues to defend its open-door policy to increase physical experience points based on user feedback.