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Huawei Enjoy 90 Pro Max Outperforms iPhone 17 Pro in Sales

Huawei Enjoy 90 Pro Max Outperforms iPhone 17 Pro in Sales

Huawei Enjoy 90 Pro Max overtook iPhone 17 Pro in sales! Check out all the details of this huge competition in the Chinese market now.

China smartphone sales analysis for the 16th week of 2026 shared by RDObservation shows that the fierce competition in the industry continues with all its excitement. According to data Huawei Enjoy 90 Pro Max, one of Apple’s flagships It managed to surpass the iPhone 17 Pro in sales figures.However, there is a small problem for Huawei: The company’s newest Enjoy model lost the top spot in the overall rankings to Apple’s other devices and fell to third place.

Top 5 Best Selling Smartphones

Although the difference in market share between the first three models is quite small, the strong interest of Chinese consumers, especially in the top model iPhones, is noteworthy. According to the report, the top 5 selling smartphones in the 16th week are as follows:

  1. iPhone 17 Pro Max(Returned to the top)

  2. iPhone 17

  3. Huawei Enjoy 90 Pro Max

  4. iPhone 17 Pro

  5. Huawei Mate 80

As can be seen from the table, the top of the Chinese smartphone market is currently completely dominated by high-end models from Apple and Huawei.

Huawei Still Leads in Overall Market Share

Although Apple has taken the top spot in the device-based sales rankings, Huawei’s overwhelming superiority continues when looking at total market share. The current market shares of brands in the Chinese market in the 16th week of 2026 were shaped as follows:

  • Huawei:23.2%

  • Apple:15.8%

  • OPPO:15.8%

  • vivo:15.0%

  • Xiaomi:14.2%

  • Honour:10.5%

The data clearly reveals that the real battle for the crown of the Chinese market is between Apple and Huawei. It is a matter of curiosity whether the Chinese technology giant Huawei, which closed the first quarter of the year (Q1) as the leader, will be able to maintain this strong momentum in the second quarter (Q2) of 2026.

So, what do you think about this fierce competition in the Chinese market? What does the fact that the iPhone 17 Pro Max is the best-selling device on a model basis, despite Huawei’s 23.2% lead in overall market share over home rival Huawei, tell you about Apple’s brand power? Don’t forget to express your ideas in the comments!

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