After the decline in profits in 2025, Porsche decided to focus on its main business lines by selling all its shares in Bugatti and Rimac.
German sports car manufacturer Porsche has decided to transfer all its shares in the Bugatti Rimac partnership, one of the remarkable collaborations of the automotive world. The company is selling its 45 percent Bugatti Rimac shares and 20.6 percent Rimac Group shares to an investor consortium.
The sale process is being managed by a group led by New York-based investment firm HOF Capital. This consortium, including BlueFive Capital as the largest investor, will become the largest shareholder of Rimac Group when the agreement is completed.
Strategic Change and Financial Goals
Porsche explains that the main purpose of this sale is to focus on its main business lines. The company, which experienced a 93 percent decrease in operating profit in 2025, aims to direct its resources to develop its own product range and increase its profitability.
The brand’s pivot from its electric vehicle strategy towards hybrid and internal combustion engine models had an impact on its financial results. While this situation also puts pressure on the parent company, VW Group, Porsche is expected to enter the recovery process again.
Porsche’s departureAlthough it ends the brand’s role in Rimac’s development, it is stated that its past investments contributed to the company proving its engineering power. On the Bugatti side, it is envisaged that the operation will continue with the current order.
Future Plans and Bugatti’s Situation
Bugatti continues its operations as a structure with its own operational independence. The development process of the Bugatti Tourbillon, which is the successor of the Chiron model and draws attention with its naturally aspirated V16 hybrid engine system, has been completed in the current structure.

While the approval processes are expected to be completed by the end of 2026, it is stated that Mate Rimac will continue to manage the company’s expansion strategies together with new investors.
How do you think the balance in the automotive industry will change with this move by Porsche?