A new analysis report published for Grand Theft Auto 6, which the gaming world has been eagerly awaiting, shows that the production is preparing to break sales records. According to the report prepared by Newzoo, the game can set a new standard in the industry with the revenue it will generate during the launch week.

The analysis firm predicts that the game could generate revenue between $3.25 billion and $5.2 billion in its first week. This estimate is based on digital spending information from the last week of June, when the game was available for pre-order.

Record-Breaking Pre-Order Interest

Newzoo created a global projection using data from the five largest markets in the USA and Europe. According to this data, global digital pre-order spending in the first week of the game was approximately 260 million dollars.

Analysts evaluate the sales curve of Grand Theft Auto 6 in the “Proven Sequel” category. This model shows that productions with a loyal player base reach high sales numbers at the beginning of the pre-order period.

Calculations made based on this model reveal that the game can reach sales of 51 million units in its launch week. Based on the average selling price of $88, this represents cumulative revenue of approximately $4.5 billion.

Newzoo states that the game will perform above expectations and surpass many of the current claims. The company does not find the claims circulating on social media that a pre-order revenue of $1 billion was reached 21 weeks ago realistic.

Sectoral Expectations and Analyst Opinions

Newzoo management consultant Ronan Patrick states that the $260 million digital spend in the first week was the biggest opening they have observed. The intensity of demand seen so early for a game that will be released in May 2027 is defined as a rare situation even for the biggest brands in the sector.

Other analysis companies, such as Konvoy, make more optimistic claims, predicting that the game could reach sales of $7.6 billion in the first 60 days. Newzoo’s data provides a valuable indicator that even these lofty goals are achievable.

The fact that Grand Theft Auto 6 has been a long-awaited production ensures that players show intense interest in the game even before it is released. This is seen as one of the main factors explaining why the game’s sales curve started off so strong.

It remains a matter of curiosity what course these numbers will follow in the period until the game’s release. Have you pre-ordered Grand Theft Auto 6 or do you prefer to wait for reviews?