Google is making a significant change regarding the visible watermark used in content created with AI tools. The company has started allowing users to turn off the visible watermark in content created with Gemini.

The new option covers images as well as AI-generated video and music. However, removing the visible watermark does not mean that all traces indicating that the content was generated by AI will disappear. Google will continue to use verification technologies such as SynthID and C2PA.

Gemini watermark can now be turned off

Thanks to the “Media watermark” setting added to Gemini, users can turn off the visible mark in the corner of the content they create. According to Google’s support page, the option can be directly turned on and off from within Gemini settings.

The new option covers content created with Nano Banana, Omni, and Lyria models. Google’s AI-powered image generation tool, Flow, also supports this setting. Search support is planned to be offered later.

Thus, individuals who use Gemini for professional content creation will no longer need to crop or remove the visible watermark with different editing tools.

Visible watermark is gone, SynthID remains

Google’s change only covers the watermark that users can directly see. The invisible SynthID watermark and C2PA source information developed by the company will continue to appear in the content.

SynthID adds digital markers, imperceptible to the human eye, to visuals, images, and audio generated by AI. Google states that the technology is designed to be robust against various edits such as cropping, filtering, and compression.

Therefore, removing the visible Gemini logo does not mean completely hiding the source of the content. Users will be able to verify whether content was generated by AI through Gemini and Google’s verification tools.

Google will also not offer the new disabled option in regions where visible watermarks are legally required.

Do you think visible watermarks should be mandatory for AI-generated content? You can share your opinions in the comments.