Getir shared the results of its strategic partnership with AppsFlyer and Google Ads. Thanks to the newly developed data and attribution infrastructure, Getir increased iOS app downloads on Google Ads by 4.1 times, while achieving a significant 69% reduction in the cost of acquiring new users. This step, aimed at overcoming the data blindness encountered in mobile marketing after Apple’s privacy-focused updates, constitutes a critical turning point in the company’s growth strategy in the iOS channel.

How Was the Privacy and Data Blindness Barrier Overcome in the iOS Ecosystem?

The privacy frameworks and SKAdNetwork (SKAN) structure that Apple has integrated into the iOS ecosystem in recent years make direct conversion tracking in mobile app marketing quite difficult. Delayed reporting cycles, finite information visibility, and redundant information make it difficult for marketing groups to optimize their budgets in real time. In the delivery market, where speed and operational efficiency directly determine profitability, Getir has implemented a new generation measurement structure fully compliant with privacy standards to reliably scale its spending.

In this context, Google Ads’ Integrated Conversion Measurement (ICM) analysis was integrated into the system via AppsFlyer. This technical infrastructure, completed in a short period of approximately two weeks, went beyond the limited information offered by the SKAN framework alone, providing the Getir team with a near real-time and filtered analysis stream.

Benefits of Partnership with Numbers

Following the transition to a data-driven and daily optimization process, the tangible operational metrics brought by the campaigns are listed as follows:

• 4.1x Download Increase: iOS app downloads from Google Ads increased by more than 4 times in a short period.
• 69% Cost Advantage: Cost per download and new customer acquisition (CAC) decreased by 69%.
• Real-Time Decision Mechanism: Instead of delayed and partial reports, expenses are optimized instantly with daily analytics tracking.
• Single Source of Truth (SSOT): Thanks to AppsFlyer’s SSOT analysis, SKAN data is combined on a single screen by removing duplicate records through deterministic correlation.

Protecting User Privacy and Improving Performance is Possible

Getir Digital Marketing Director Eslem Diker Karatan points out that the biggest obstacle to profitable growth on the iOS side is the uncertainties in campaign optimization after privacy protocols. Karatan, emphasizing the value of accuracy, real-time information flow, and strong data integrity, states that the new structure provides direct confidence to their teams in budget management.

AppsFlyer Turkey EMEA Sales Director Ece Stepien emphasizes that the results show how combining a truth-attribution infrastructure with a truth-based advertising platform provides a scaling advantage in competitive segments. This model, which enables performance tracking without compromising user privacy, is expected to form the basis for Getir to increase its budget share and growth investments in the iOS channel in the coming period.