Foldable iPhone Ultra May Be in Limited Edition
Apple instructed its suppliers to produce 10 million foldable iPhone Ultras. Here are the details of the new model, which is expected with a price tag of $ 2,500.
Apple, the giant of the technology world, has significantly increased its production targets for the foldable iPhone Ultra model. According to new reports shared by Nikkei Asia, the company instructed its suppliers to produce approximately 10 million foldable devices this year.
The upward revision of this number, which was previously claimed to be between 7 and 8 million units, reveals Apple’s argument in the premium segment. This new model, which is expected to be released in the second half of 2026, is at the center of the company’s strategy to expand its market share in the smartphone market.
- Apple increased the production target for the foldable iPhone Ultra to 10 million units.
- The sales price of the new foldable model is expected to be around $ 2,500.
- The company predicts a total iPhone production plan of 220 million units for 2026.
Foldable Devices Target the Premium Segment
Apple’s foldable iPhone attack attracts attention with the high sales price of the device. According to industry analysts and IDC claims, the average sales price of the iPhone Ultra will be around $2,500.
It is stated that this amount may increase up to $ 3,000 depending on storage options. This strategy shows that Apple aims to remain unrivaled in the luxury smartphone market.
Foldable screen technology will be one of the biggest innovations in Apple’s hardware design.
Big Plans Are Being Made for the iPhone 18 Series
In addition to the foldable model, Apple is also preparing to introduce the iPhone 18 Pro and iPhone 18 Pro Max models in the second half of 2026. The company communicated a production plan of 70 million units to its suppliers for this series.
In total, more than 80 million new iPhone models are planned to be produced in the second half of the year. Despite the difficulties in the supply chain, Apple is pursuing a very aggressive policy to secure the necessary components.
Market Strategies Are Being Redefined
Apple is also changing the life cycle of the iPhone 17 series. While standard models are planned to remain on the market until the spring, this extends the normal lifespan of the devices from 12 months to 18 months. A similar update schedule is expected to be implemented for the iPhone Air series. The company plans to use the cuts used in the iPhone 17 series in new premium models to protect hardware components.
Apple aims to ship nearly 240 million units in total in 2026.
Do you think the starting price of $2,500 is acceptable for a foldable iPhone? Will this technology start a new era in the smartphone market? Share your valuable opinions with us in the comments section.
