The increase in artificial intelligence-based content on Spotify brings with it various conspiracy theories among users that the platform is directly involved in this process. Some users criticize the platform, claiming that Spotify creates fake biographies and images to hide artificial intelligence artists.

However, these claims do not technically correspond to reality, considering how music distribution processes work. Spotify does not accept direct music uploads to its platform, and all content is included in the system through record companies or distributors.

Distribution processes and the role of the platform

Spotify does not directly upload the music produced by artificial intelligence, nor does it create the profiles of these artists. Each music and album is sent to the system through a distributor by the artist himself or his representatives. Popular distributors such as DistroKid and Ditto Music are among the main actors that play a role in bringing such content to the platform.

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The platform introduced ‘Verified by Spotify’ tags so that users can distinguish real artists. This application aims to provide listeners with a layer of assurance that the content they are listening to is not the work of artificial intelligence. In addition, Spotify’s revenue sharing model does not support a situation where artificial intelligence content provides extra profit to the platform.

Revenue sharing and transparency discussions

Spotify states that it will pay 70 percent of its annual revenue to artists and rights holders in 2025. Subscription prices are collected in a pool and artists with the highest number of streams receive shares from this pool. Although this system creates disadvantages for independent artists, it does not confirm the thesis that artificial intelligence artists gain great benefits in this way.

It is thought that the main reaction of users stems from the platform’s lack of transparency regarding artificial intelligence. Although Spotify has taken some steps with reporting tools and verification badges, many users argue that the platform should take more measures on this issue. Instead of conspiracy theories without evidence, the platform is expected to take a clearer stance on flagging artificial intelligence content.

Do you think Spotify needs to take more responsibility for blocking AI-generated content?