It has emerged that Apple plans to fundamentally change the display technology in its high-end iPhone Pro models to be released from 2029 onwards. According to recent reports shared by UBI Research, the company is preparing to adopt “Color Filter on Encapsulation” (CoE) technology, which eliminates the classic polarizer layer and offers a thinner, more efficient structure.

This strategic step aims to increase the light transmittance of the screen while simultaneously minimizing power consumption. Apple plans to create more space for components like batteries and cameras in the internal volume of devices with this technological transformation.

Polarizer-Free Screen Technology Increases Efficiency

The polarizer layer found in traditional OLED screens is used to prevent reflections from the external environment, but this layer also traps a significant portion of the light produced. CoE technology eliminates this problem by placing the color filter directly on the encapsulation layer of the screen.

This allows the screen to achieve higher brightness levels with lower power consumption. This formula, previously commercialized by Samsung in the Galaxy Z Fold3 model under the Eco² OLED brand, also allows for a reduction in the physical thickness of the screen.

Technical Challenges Slowing Down the Transition Process

Implementing the new screen technology also brings with it a number of technical challenges. With the removal of the polarizer, controlling external reflections on the screen becomes more complex.

It is thought that Apple prefers to wait until 2029 for this reason; the company continues to develop the necessary optimizations to provide a flawless user experience in critical areas such as external visibility, color accuracy, and viewing angle. Black pixel definition layers and low-reflective special coatings will play a key role in the success of this technology.

The Supply Chain is Preparing for a Major Transformation

UBI Research reports highlight that the annual demand for 90 to 100 million panels will take this technology to a much larger scale than just foldable devices.

While Samsung Display and LG Display are expected to dominate the supply chain in the initial stages, BOE is also predicted to enter the competition if it meets Apple’s strict quality standards. The first steps taken with the iPhone Duo project are aimed at being extended to Apple’s entire high-end product range by 2029.

How do you think this fundamental change in screen technology that Apple will make in 2029 will affect the daily experience of iPhone users? What are your thoughts on the effects of the transition to non-polarizer screens on battery life? You can share your thoughts with us in the comments section.