Amazon has updated its built-in price history feature that allows users to track product price changes. Consumers can now view the change in the price of a product over the last year directly through the Amazon application.

This new feature allows users to review the price history of products over a wider period of time before shopping. Users can access this data by clicking the price history button next to the price on the product page or by asking Amazon’s artificial intelligence assistant Rufus.

A new era in price history tracking

Amazon previously limited this built-in tracking tool, which it introduced in 2024, to only 30 and 90-day periods. With the update, this restriction was removed and the follow-up period was extended to one year.

The feature is currently available to users in the United States, the United Kingdom and India. Amazon users can continue to track product prices using third-party tools like CamelCamelCamel or Keepa, as they have in the past.

Remarkable move before Prime Day

This expanded price tracker was launched just a few weeks before Amazon’s annual Prime Day event. The Prime Day period was also brought up in the price fixing case filed against Amazon by the California Attorney General.

Attorney General Bonta accuses Amazon in the lawsuit of pressing companies to raise product prices at other retailers in the days before big discount events such as Prime Day.

The lawsuit also includes criticism that Amazon forced sellers to increase the prices of products sold at other stores or ensured that these products were removed from the platforms.

This new price history tool offered by Amazon aims to help consumers see the real price changes of products during discount periods.

With this step, the company aims to offer a more transparent shopping experience to its users. How do you think this move by Amazon will affect consumers’ purchasing decisions before Prime Day?