Amazon Prime Video is making a radical change in its subscription model in Türkiye. According to the official statement made by Amazon, a period of “limited advertising” display begins on the platform in order to make content investments sustainable and adapt to global strategies. This change directly affects amazon prime video users.

With this decision, which will come into force as of June 17, 2026, users will encounter ads at the beginning or in the middle of TV series and movies, even if they continue to pay their current subscription fees. An additional payment plan is offered for viewers who want to continue their ad-free experience.

• Start Date:Advertising on Prime Video content begins on June 17, 2026.

• Pricing:The current Prime membership fee remains unchanged; However, those who want to watch completely ad-free must pay an additional 59.90 TL per month.

• Content Scope:The advertising model includes all original Prime content and licensed productions, both global and domestic.

Amazon Prime Video Will Show Ads

This decision made by Amazon Prime Video is actually a part of the general trend in the digital broadcasting world. The “advertising-supported subscription” strategy, which was previously implemented in certain markets by giants such as Netflix and Disney +, has become a necessity for platforms to finance their high-budget productions. Amazon emphasizes that this step will ensure that investments made in original content with huge budgets, such as The Rings of Power, Fallout and The Boys, will continue to increase in the long term.

For users in Türkiye, this means a change in the current comfort zone. Prime members currently have access to both shopping benefits and ad-free video content through a single package. After June 17, this experience is divided into two. In summary, packages with and without ads will be offered separately for Amazon Prime Video subscribers.

You Will Have to Pay Additional Fee to Watch Without Ads

The issue that users are most curious about is the difference that will be reflected in their wallets. Amazon is not increasing the price of the basic Prime membership. In other words, advantages such as fast delivery, special discounts and Prime Gaming continue at the same price. However, for those who do not want to see ads on the video side, a new additional package called “Ad-Free Option” is defined. It is possible to benefit from Amazon Prime Video service in a different way with the ad-free viewing option.

This new option is in addition to the existing membership fee. 59.90 TLwas determined as . If you do not take any action, your account automatically switches to the advertising model. If you say, “I do not want to be interrupted by commercials while watching a series,” you can continue your old experience by making this additional payment as of June 17.

Rich Content Library and Other Advantages Retained

The switch to an ad model does not result in any restrictions on Prime Video’s library. Users continue to access a wide range of products. Recently attracting attention on the platform;

• Foreign productions such as The Wrecking Crew, Culpa Tuya, The Summer I Turned Pretty,

• Popular local original content such as Two Worlds One Wish, Dehşet Bey and Arda Turan: Confrontation,

• Selected NBA matches and Emirates NBA Cup broadcasts will also be available to watch during this period.

In addition, there is no decline in the benefits of Prime membership other than video. Features such as free and fast delivery options, games offered through Amazon Luna and Twitch subscription rights continue to be included in the package.

Cancellation and Refund Rights for Users

Amazon runs a transparent process for users who do not want to accept this change. If this new advertising model strategy does not suit you, you have the right to cancel your membership before the next billing period. After cancellation, a proportional refund is made by calculating the period until the end of your subscription period. It is stated that the return process is completed within approximately 14 days. The rights of Amazon Prime Video users are clearly stated in the cancellation and refund processes.

In this period when competition between digital platforms increases, Amazon’s move in the Turkish market aims to increase the quality of local and global content. How often and for how long ads will be shown will become clear with the big transition in June. As a result, the transition to an ad model for Amazon Prime Video is being watched with interest.