The most successful e-commerce brands in global e-commerce, retail and artificial intelligence activity were rewarded. For the “ECOM BRANDS 100” awards, 365 e-commerce brands were evaluated in 33 categories and the 100 most successful e-commerce brands were awarded.

Within the scope of WORLDEF ISTANBUL 2026, the “ECOM BRANDS 100” award ceremony was held for the most successful e-commerce brands in Yenikapı Activity Area. The ceremony, organized with the main partnership of Hız Kargo, brought together the leading representatives of the e-commerce ecosystem on WORLDEF ISTANBUL’s Future Commerce Stage.

ECOM BRANDS 100, which was implemented with the aim of highlighting brands that show real performance in digital commerce, made Turkey’s successful e-commerce brands visible as a category-based racing and voting platform. With a performance-oriented evaluation approach, not based on perception; Focusing on real growth, scale, impact and success in digital commerce, the platform rewarded the leading brands of the sector.

Ömer Nart: This was our responsibility towards the branch

High-level guests from e-commerce brands, department representatives, business partners and valuable stakeholders of the digital commerce ecosystem attended the award ceremony. While the music, dance and illusion shows performed during the ceremony added color to the night, the award-winning brands received great applause at the Future Commerce Stage.

Speaking at the award ceremony, WORLDEF CEO Ömer Nart pointed out that companies that maintain their presence in digital have not been rewarded in such an organization before and said, “This was our responsibility to the segment. We will reward those who are on this list every year.” he said

Within the scope of ECOM BRANDS 100, 365 brands participated in the voting in 33 categories. The 100 brands that ranked as a result of the voting received their awards at the WORLDEF ISTANBUL 2026 stage. The organization, which included brands shaping the future of digital commerce across Turkey, was a valuable meeting that rewarded success, innovation and sustainable growth in the e-commerce ecosystem.

Competition categories covered a wide ecosystem

ECOM BRANDS 100 includes women’s clothing, men’s clothing, underwear & pajamas, baby & children’s clothing, women’s shoes, men’s shoes, bags, skin care, make-up, hair care, perfume & deodorant, auto accessories & interior items, carpets & rugs, glassware & kitchen, residential decoration, residential furniture, residential supplies & organizers, garden & outdoor furniture, study room & office furniture, toys, sportswear, hobbies & music & art, housing & Brands competed in different categories such as cleaning, petshop, DIY store, gift & party supplies, vitamins & supplements, healthy snacks & diet food, jewelry & accessories, food, snacks and beverages, and hijab clothing & shawls.

With ECOM BRANDS 100, WORLDEF aims to reward excellence in the e-commerce ecosystem and increase the visibility of successful brands. The organization, which was held for the first time within the scope of WORLDEF ISTANBUL 2026, is planned to be held annually from now on and become a strong index that rewards the success of e-commerce brands.

ECOM BRANDS 100 was launched with the aim of discovering the brands that perform in digital commerce, identifying the prominent players among the categories, and making the leaders of the segment visible with a community-oriented selection model. This new tradition, which started in the 10th year of WORLDEF, will continue to reward brands that contribute to the development of Turkey’s e-commerce ecosystem every year.