Organized under the leadership of global e-commerce and retail platform WORLDEF, “WORLDEF Istanbul 2026” brings together more than 30 thousand visitors and more than 240 companies from more than 50 countries. More than 200 speakers will take part in three different stages at the event. The event offers a comprehensive platform where the trends, technologies and business opportunities that shape the future of digital commerce and retail will be discussed; It will be one of the strongest meetings in the region in terms of information sharing, networking, new collaborations, brand visibility and international growth opportunities.

The future of digital commerce will be discussed in Istanbul

WORLDEF Istanbul 2026, the transformation in the world of e-commerce and retail; It will focus on artificial intelligence, digital marketing, logistics, payment systems, marketplace strategies, cross-border trade, customer experience, data-driven growth and new generation technologies. During the event, the leading names of the department will share the growth journeys of the brands, changing consumer behaviors, global trade dynamics and the future of the digital economy with the participants. WORLDEF Istanbul 2026 stands out as a strategic event that combines conference and fair concepts, allowing brands to expand into new markets, technology providers to meet real customers, investors to discover rising enterprises and industry professionals to establish global contacts.

Ömer Nart: Istanbul is becoming one of the global meeting points of digital commerce

WORLDEF CEO Ömer Nart said: WORLDEF Istanbul is not just an event; He said that it is a global meeting point that shapes the future of e-commerce, retail and artificial intelligence ecosystems. Nart said, “Today, digital commerce is transforming into a much more integrated structure in which brands, technology companies, marketplaces, logistics and payment systems providers grow together. As WORLDEF, we aim to establish a strong trade and cooperation bridge between Turkey and the MENA region, at the center of this transformation. In this context, Istanbul is becoming one of the global meeting points of digital commerce.” he said

Ömer Nart said: “While we will make visible the brands that have demonstrated real success in the e-commerce and retail world with the ECOM BRANDS 100 award ceremony to be held within the scope of the event, we will also bring the new leaders of thought in the field to the stage with the ECOM TOP VOICES race. When the strategic position of Istanbul, Turkey’s production and trade power, the rapidly growing digital economy of the MENA region and the transformation created by artificial intelligence in the business world come together, this “Is just the day of WORLDEF Istanbul. We believe that it represents not only the trade vision of the future, but also the trade vision of the future. We invite all department stakeholders to be part of this great meeting.”

Success in e-commerce and retail will be rewarded with ECOM BRANDS 100

The ECOM BRANDS 100 award ceremony, which will be held within the scope of the event, will reward the brands that create real volume in the e-commerce and retail ecosystem. Designed with the motto “We Celebrate Greatness in E-Commerce and Retail”, ECOM BRANDS 100 includes not only well-known brands; It aims to make visible the brands that grow, scale and demonstrate real performance in digital commerce.

ECOM BRANDS 100 will highlight brands that create strong sales volume in the e-commerce and retail world, show effective growth in digital channels and contribute to the development of the industry, with an evaluation approach based on knowledge rather than perception. The award ceremony will provide a valuable platform for brands to represent their success in digital commerce on an international stage.

The top 10 names of the ECOM TOP VOICES competition will take part in the WORLDEF stage

One of the notable program titles of WORLDEF Istanbul 2026 will be the winners of the “ECOM TOP VOICES” race. The top 10 participants among the participants who stand out with their strong ideas, experience and insights from the field in the fields of e-commerce, retail, artificial intelligence and digital transformation will have the opportunity to speak on the WORLDEF Istanbul 2026 stage. ECOM TOP VOICES will contribute to the visibility of new voices, experts, entrepreneurs and opinion leaders in the field on a global platform. The race is not just about experienced speakers; It aims to bring together new generation leaders who offer strong perspectives on the future of digital commerce.

Strategic platform for global networking and new collaborations

WORLDEF Istanbul 2026 will create a strong place for global collaborations by bringing together e-commerce and retail professionals from different parts of the world in Istanbul. Associates; They will have the opportunity to establish direct contact with brands, marketplaces, payment systems, logistics companies, technology providers, investors and service providers. While the event will establish digital trade bridges between the MENA region and Türkiye, it will position Istanbul as one of the important centers of the global e-commerce ecosystem. WORLDEF Istanbul 2026 offers its participants not only the ability to follow trends; It will offer the opportunity to be directly involved in the transformation of the sector.

WORLDEF’s next event is in Antalya

WORLDEF’s next event will be the “WORLDEF PRIME Matchmaking Summit” event, which will be held in Antalya between 8-10 December 2026. The summit will bring together e-commerce and retail professionals from all over the world; It is positioned as a special matching platform that aims to establish valuable contacts between decision makers, brand managers, investors, technology providers and sector leaders. The organization, which will be held at the Kremlin Palace in Antalya, will witness the meeting of department representatives from more than 50 countries. One-on-one meetings and strategic meetings to be held throughout the event will contribute to the expansion of global e-commerce networks.